DTH

Dish TV crosses one lakh downloads of DishOnline

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MUMBAI: The newly launched DishOnline application by Dish TV crossed one lakh downloads in less than 30 days of its launch.

The DTH operator was quick on its feet to understand the trend of consumers preferring to watch TV anywhere anytime. This prompted Dish TV to launch its DishOnline application that is a first-of-its-kind online video streaming service that allows customers to watch TV across devices like smartphones, tablets, laptops, etc.

Dish TV India COO Salil Kapoor said: “This trend in the Indian market is in line with the global market where device shift for TV content consumption is clearly visible (from one TV to multi-screen TV/ tablets/ smartphones/ laptops). As a pioneer and market leader, it was imperative that we demonstrate thought-leadership and launch this new service for the benefit of our subscribers. We are thankful to our subscribers for this encouraging initial response. New products such as this have a tremendous potential to grow and we look forward to capturing an even wider subscriber base in the times to come.”

It is a unique service from Dish TV that allows subscribers to watch live and catch up TV including videos and movies. DishOnline has a huge library of movies (1000 plus titles) which can be enjoyed anywhere anytime on the go.

It is a paid service priced at Rs 129 for the Jumbo pack and at Rs 69 for the Starter pack (currently being offered at Rs 69 and Rs 29 as an introductory offer). The initial success of this product proved that the consumption of content by consumers is evolving and they are ready to pay extra for convenience that includes both time and screen. 

Dish TV launched this innovative path-breaking service - DishOnline - in early October that proposed to redefine TV viewing in India. This service is being provided to the family of 15 million plus subscribers of Dish TV. It is a full-fledged OTT (over the top) streaming application.

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