Dish TV crosses 8 mn subs, scales up growth forecast

MUMBAI: Dish TV has scaled up its growth forecast for the fiscal as it mops up 1.1 million subscribers since 1 April, gaining from an improved economy and a stronger demand for DTH service in a sports-heavy year.

Dish TV has crossed eight million subscribers and hopes to end the financial year closer to the 10-million mark, retaining its market leadership position by some distance.

The direct-to-home (DTH) operator is targeting three million subscribers during the full-fiscal period, up from its original forecast of acquiring 2.5 million customers.
“We have scaled up our customer acquisition target from 2.5 million to three million in FY’11. We have had a very good start, adding 1.1 million subscribers, due to our better distribution in the market. Customers have also liked our content packages and pricing,” says Dish TV COO Salil Kapoor.

The DTH sector has gathered 2.5 million subscribers during the first three months of the fiscal, much in line with the forecast of adding 11 million customers in 12 months. Estimates peg the customer acquisition figure at 4.1 million for the period from April to 25 August.
“We don’t see any reason to revise upwards our forecast for the sector and stick to the 11 million figure. It is just that some players are doing better,” says Kapoor.

For the fiscal’s first quarter, Airtel Digital TV has added 700000 subscribers and has a total base of 3.6 million customers. During the same period, Tata Sky and Sun Direct have collected 420,000 subscribers each. Big TV and Videocon d2h have taken home 210,000 and 190,000 customers respectively, according to industry estimates.

“We have added 700,000 subscribers in the first quarter. The market is definitely looking better than what it was last year. ARPUs (average revenue per user), however, have almost stayed flat,” says Bharti Airtel director & CEO – DTH Ajai Puri.

Latest Reads
HAL Robotics ropes in Navanit Samaiyar as board member and advisor

MUMBAI: HAL Robotics has roped in Navanit Samaiyar as its board member and advisor. Samaiyar has a record of setting up, scaling and transforming businesses across a very wide cross section of industries spanning from IT/ ITeS to steel, telecom, engineering goods, earthmoving machinery, logistics...

Technology Hardware Components
Republic TV launches Android app

MUMBAI: Republic TV is on a roll. From rocking the ratings chart in launch week itself to going international, the channel has added one more accomplishment to its kitty. The Republic TV Android app is now live.

Technology Software Applications
STB cos in India, China enhancing features, providing customised solutions, Technavio enlists top vendors

MUMBAI: The global STB market is characterised by intense competition as the market is saturated in developed countries. The market share of these players is declining because of the entry of new players. The STB companies are enhancing the features of STBs and providing customised solutions to...

Technology Hardware Set-top Boxes
India's PFT Clear Media ERP suite to help US' PBS content delivery

MUMBAI: Prime Focus Technologies (PFT), the technology arm of Prime Focus, announced that its CLEAR™ Media ERP Suite has been selected by Public Broadcasting Service (PBS) to enhance their Network Operations Center (NOC) ecosystem efficiencies and sustainability, with the objective of reducing...

Technology Software Applications
Broadcasters, OTTs to gain as Via adds xHE-AAC at special rate

MUMBAI: Via Licensing Corporation, a intellectual property solutions provider, has announced the upcoming availability of Extended High Efficiency AAC (xHE-AAC) as part of the Advanced Audio Coding (AAC) patent pool. The expanded patent pool licence will be available at no additional cost to...

Technology Software Applications
Tata Comm to deliver Motorsport videos on global devices

MUMBAI: Tata Communications will now deliver video content for viewers' all devices over its global network. The two have partnered to power the growth of the network’s internet television platforms.

Technology Software Applications
How to create live video content sans pros, convert radio broadcast into visual show

MUMBAI: ChyronHego will be showcasing its live production, automation solutions at Broadcast India show in Mumbai in mid-October.

Technology Software Applications
Sony renews IP licence deal with TiVo

MUMBAI: TiVo Corporation, a leader in entertainment technology and audience insights, has announced that Sony Corporation, a leader in consumer electronics, has renewed its multi-year intellectual property (IP) licence agreement. The license to TiVo’s patent portfolios covers all of Sony’s...

Technology Software Applications
Digital TV, growing telecom major drivers of coaxial cable growth in A-Pac: Study

MUMBAI: The global coaxial cables market is mature owing to the use of coaxial cables in industries for a long time and the slow or stagnant product innovation.

Technology Hardware Components

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories