Discovery US launches

MUMBAI: US broadcaster Discovery has launched, the first prong of the company‘s multi-year, multi-platform content initiative called Curiosity.

The site brings together visionaries, scholars and trendsetters on a proprietary social expert Q&A platform. seeks to create a global conversation with individual and expert contributors around some of life’s most profound questions.

The platform allows for multiple answers to the same question, letting contributors challenge and inspire each other and features 32 topic sections ranging from biodiversity to nanotechnology, with 12,000 questions and answers and growing.

The homepage "wonderwall" features daily questions such as "What is curiosity"; "Are we too plugged into technology" and "Why do people fall in love".

At the core of the site are the "Curiosity Luminaries" thought leaders across various fields who serve as the founding experts and the cornerstone of

The innovative platform allows for each expert
contributor to have his or her own profile page on the site, pulling together a wide variety of content around the topics that matter to them.

Seeking to build a diverse community of the most fascinating people of our time, this growing list of contributors includes Nobel prize winners, inventors, authors, CEOs and pioneers of their fields.

Visitors can connect with the Luminaries through profile pages filled with rich content from the site. New Luminaries will be unveiled every week, so the community grows and the conversations get more interesting every day, each featured on the homepage with in-depth original video interviews and reflections.

Examples include the following:

Vinton Cerf, often cited as one of the fathers of the Internet and currently the Chief Internet Evangelist at Google, answers questions on what "friendship" means in the age of social media.
Elie Wiesel, Nobel Peace Laureate, discusses human rights, forgiveness and the power of the media.
Consortium for Ocean Leadership president and CEO Robert Gagosian talks about climate change and saving our oceans.
Wynton Marsalis, internationally acclaimed jazz musician, composer and educator, explains how jazz is a model of democratic action.
Internet pioneer, philanthropist and sports mogul Ted Leonsis tells the five secrets of happiness.
Charles Yang, the incredible young violinist - and new rock star of classical music, will explain how music can literally uplift the human
TheVisualMD founder and CEO Alexander Tsiaras describes his goal of looking at the human body in a stunningly new way, using cutting-edge molecular modeling tools and ultra-powerful microscopes.

Discovery founder and chairman John Hendricks who created Curiosity said, "Curiosity is at the very heart of what it means to be human and we never stop wondering and asking the biggest questions of life creator. At Discovery, we have been in the business of satisfying curiosity for more than 25 years, and this project is a natural extension of our mission."

Over the next few months, will debut social sharing functions across the site, allowing visitors to create their own profile pages, contribute to the discussion around Curiosity’s topic areas and interact with many of the Curiosity Luminaries. Additionally, fans can keep up to date with Curiosity and engage with others at and on Twitter by following @CuriosityTV.

The site offers a deep dive into topics beyond those covered in the television series, Curiosity, which makes its world premiere on Discovery Channel on 7 August. The event looks to brings the "I wonder" moment to television with a unique blend of eclectic and provocative subjects; the show will explore a world of questions from award-winning comedian/actor Robin Williams looking at the power and nature of drugs and horror master/director Eli Roth exploring the nature of fear, to Lost and Avatar star Michelle Rodriguez asking how we might survive an alien attack.

The Q&A platform powering is the creation of Jeff Arnold, chief architect, who also recently launched, a health and wellness Q&A website. Arnold’s previous accomplishments include and WebMD.

The Chief Curator of is Richard Sergay, who brings to the project more than 25 years of experience with ABC News, much of that covering cutting-edge technologies.

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