Discovery introduces TLC HD in Brazil

MUMBAI: Discovery Networks International has announced the expansion of its international portfolio of networks with the launch of TLC HD in Latin America.

TLC HD, one of Discovery’s most successful brands in the US, is airing on Sky Brazil. It joins Discovery HD and Animal Planet HD as the company’s third international HD brand.

Discovery Networks International president and CEO Mark Hollinger says, "The launch of TLC HD in Brazil not only highlights our commitment to providing our viewers and affiliates with a variety of the best high-definition content, but it also signifies our expansion in the lifestyle space. For the first time, we are taking TLC, one of our leading brands in the US, to other markets around the world, marking an exciting addition to our channel portfolio”.

The programming on TLC HD will include inspiring content focussed on lifestyle, travel, the environment, parenting, home improvement and gripping human interest stories. The line-up includes top human interest series such as Jon and Kate Plus 8, Little People, Big World in addition to travel and food shows Anthony Bourdain: No Reservations and Bizarre Foods.

Discovery says that it was the first global broadcaster to launch a 24/7 high-definition network with Discovery HD Theater, which launched in the United States in 2002. In addition to HD Theater, the company offers HD simulcast services in the US for Discovery Channel, Animal Planet, TLC, Science Channel and Planet Green.

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