Technology

Discovery in licensing deal with Amazon

MUMBAI: Online retail major Amazon.com and US non fiction broadcaster Discovery have announced a licensing agreement that will allow Amazon Prime members to stream prior seasons of series and specials from Discovery Channel, TLC, Animal Planet, Investigation Discovery, Science and Military Channel, as well as content from the company‘s rich, 25-year programming library.


Among the programmes included in the agreement are Discovery Channel‘s ‘Dirty Jobs‘, TLC‘s ‘Say Yes To The Dress‘ and Animal Planet‘s ‘Whale Wars‘.


Since the 2011 launch of Prime Instant Video, a subscription service of Amazon Instant Video, Amazon has added more than 12,000 titles to bring the total title count to more than 17,000.


Amazon director of video content acquisition Brad Beale said, "Discovery Communications has always been a leader in creating entertaining and enlightening programming for the entire family. With the addition of this great content from Discovery Communications, Prime customers now have more than 17,000 titles to choose from when watching Prime Instant Video-that‘s in addition to the more than 120,000 titles that are offered to all customers for purchase or rent on Amazon Instant Video."


Discovery senior VP, dgital dstribution and partnerships Rebecca Glashow said, "Discovery Communications is committed to delighting audiences on all platforms supported by the right business model, and we are pleased to work with Amazon to help satisfy our existing viewers‘ curiosity and introduce new audiences to our engaging content. This library offering will be a wonderful complement to our current array of multi-channel video services and most importantly, a win for viewers."

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