DirecTV Latin America vaults past 10 mn customer mark

MUMBAI: DirecTV Latin America (DTVLA), an operating unit of pay TV service DirecTV, has surged past a major milestone — its 10 millionth customer.
DTVLA reached the milestone eight weeks after posting its best ever results in the first quarter on top of a record year of subscriber growth and revenue for 2010.

“The unprecedented growth was driven by the strong brand, competitive offers, unique products and services, and increasing demand from a young and growing middle class,” the company said. 
DirecTV chairman, president and CEO Mike White added, "Bruce Churchill and his team have done a terrific job of transforming our Latin American operations over the past seven years into the fastest growing pay TV service in the region that continues to add tremendous value to the DirecTV enterprise. This significant milestone underscores the phenomenal success story that DTVLA has become, and is an achievement that everyone on the DirecTV Latin American team can be proud of."
DirecTV Latin America president Bruce Churchill said, "Passing the 10 million customer mark is a real achievement. When we re-launched these businesses in 2004, we started with just over 3 million customers and had optimistically hoped to double our size over time. Now we have far exceeded our expectations thanks to the team at DTVLA and the world class products and services we‘ve been able to deliver to the market. I would also like to thank my colleagues at DirecTV US and our numerous partners in Latin America, who have contributed to our success."

On the way to 10 million customers, DirecTV Latin America has been the leading provider of programming, technology and service in the region.

Major milestones include:

•The first pay TV provider to offer all Fifa World Cup games in HD (Fifa World Cup 2010).

•Broadcast expanded and exclusive coverage of the BBVA Spanish League beginning in 2006, including industry-leading coverage in HD.

•Introduction of world class technology developed by DIRECTV U.S. to offer Latin American customers the most advanced DVRs, HDDVRs and interactive programming features in the region. Approximately 26 per cent of all customers now have a DVR or HD.

•The first pay TV provider in the region to offer a pre-paid service to better suit the buying habits of key segments of the Latin American consumer.


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