Technology

Digitas introduces integrated e-commerce service in India

MUMBAI: Digital marketing agency Digitas India has introduced its integrated e-commerce offering in India.


It has launched an end-to-end e-commerce solution for brands seeking to launch and maintain a professional and effective retail presence on the internet. This e-commerce solution has a "vast selection" of technology capabilities. It can be used to build every store conceivable, from a small boutique to an entire online mall.


Digitas‘ new offering claims to not only build the online store but also help users achieve desired RoI by ensuring traffic and motivation to buy by "romancing" the customer throughout the consumer‘s online journey. This includes visual presentation, reviews, ratings, social connects and demonstrations.


Digitas India president Kanika Mathur said "We romance the customer using insights, visual presentation and technology to give them a unique experience leading to enhanced RoI and business results".


The features of the new service also include real time inventory updates from multiple warehouses, contact center system, multi dimension coupon system, multi mode payment gateway with cash on delivery / EMI Options, a 360 degree e-commerce eco-system, chat and banner management and a recommendation engine.


Digitas uses insights based on data, to plan an optimal media mix. This helps their clients in defining their target group. It uses SEO, SEM, Display and Mobile combined with a layer of remarketing for precision targeting.


Digitas APAC president Vincent Digonnet said, "Digitas‘ experience in e-Commerce includes building and managing several commerce strategies for clients across APAC including China and India. Our e-commerce experience allows us to quickly, get your e-store ready-sometimes in as less as 4-6 weeks. But ours is not just a technology offering or a DIY template which many tech companies offer. We truly believe that to make any brands e-commerce strategy successful, you need to ensure that people visit and buy from your e-store. The difference that Digitas commerce brings to the table is that we put a marketing lens on our technology engine and move from just ‘product listing‘ to ‘romancing the product‘!"


"Our engine can be customized and personalised completely, helping brands take the leap from soft marketing to driving sales" he further added.


According to Forrester, the Indian e-Commerce market in India will reach $1.6 billion in 2012 and is expected to grow fivefold, reaching $ 8.8 billion by 2016.

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