Technology

Digital promotions of Kurbaan get underway

MUMBAI: Dharma Productions, in association with Hungama Digital Media, has launched the digital promotions for its upcoming film Kurbaan.


This is the first time that Dharma Productions has launched an online game for promoting its movie digitally. The game is also available for users on their mobile device.


The digital promotions of Kurbaan give the audiences a sneak preview into the secret mission lead by Saif‘s character in the film. 
 
The PC and mobile game developed for Kurbaan revolves around the secret mission which invites the audience to join Saif Ali Khan‘s squad. The winner will be rewarded with exclusive wallpapers and ringtones.


The campaign also includes the launch of a social networking application (SNS) for users of Facebook and Orkut.


The social networking application, ‘New York Rush,‘ is built around an integral portion of the film, where Saif‘s character is in the process of recruiting talented drivers for his squad.


Users will have a chance to play a Rookie Driver attempting to race against time and diffuse bombs across the city of New York. Successful completion of the mission will ensure the winner a place on Saif‘s squad who‘s mission is to avert a major calamity. 
 
Commenting on the initiatives, Hungama Digital Media MD and CEO Neeraj Roy said, "The theme of Kurbaan is a perfect setting for an interactive digital campaign. These campaigns give the audience a chance to experience the thrilling aspects of a movie before it hits the silver screen."


Said Johar, "Today, ‘digital‘ has become a medium to connect worldwide audiences with the stars and movie concepts. With the digital campaign for Kurbaan, we want to establish connect with the audience and get them involved with the movie even before it releases. Through our association with Hungama, we will be at every digital touch point for the consumer over mobile and internet."


The mobile game will be available for users across telecom operators in India, while the PC game is available on Gaming Hungama.
 

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