Digital advertising to touch Rs 43.91 bn by 2013 in India: IAMAI

MUMBAI: The digital advertising in India is expected to reach Rs 35.35 billion by the end of this calendar year and Rs 43.91 billion by March 2013, according to the annual digital advertising report jointly published by the Internet and Mobile Association of India (IAMAI) and Indian Market Research Bureau (IMRB).

As of March 2012, the total advertising spends, including classifieds, were valued at Rs 28.50 billion. Of which 20 per cent are in search advertising, 13 per cent in portal/vortal websites, three per cent in social media ads, five per cent in advertising on email services, two per cent on video ads, four per cent in mobile devices and the major part (i.e. 53 per cent) relates to classified listings.

Since March 2010, there has been a strong growth of around 25 per cent in all the components of digital advertisement (search, display, classifieds and mobile).

The report said that according to publicly available sources, the total size of offline advertising market including print, TV, OOH, radio, cinema is Rs 265.01 billion in the year 2012. Compared to this, the digital market, at Rs 28.51 billion, is almost 11 per cent of the conventional medium.

Sector wise, travel industry uses display advertising most followed by automobile, telecom and BFSI. 39 per cent of all display ads are of simple flash, 24 per cent are images while 24 per cent are rich media with video. The display ad spend by automotive companies has increased. Its overall share has risen from 9 per cent in FY2010 to 13 per cent in FY2011 to 14 per cent in FY2012.

Search advertising is also used the most by travel, followed by BFSI and online publishers. In FY‘12, 90 per cent or Rs 5.25 billion of search spend is in terms of SEM (search engine marketing) i.e. buying or bidding for adwords. This is in comparison to Rs 580 million for SEO (search engine optimisation).

Total ad spend on mobile in FY2011 was Rs 900 million which has increased to Rs 1.05 billion in FY2012. WAP /browser based ads constitute to around 74 per cent of total mobile ad spend while in-app advertisements constituted to around 20 per cent.

Also, total ad spends on social media increased from Rs 800 in FY2011 to Rs 940 million in FY2012.

Latest Reads
Sharp and TiVo extend interactive program guide deal to power content Discovery across entertainment devices

MUMBAI: TiVo Corporation (NASDAQ: TIVO), a global leader in entertainment technology and audience insights, today announced that Sharp Corporation will further utilize TiVo’s G-Guide HTML across Sharp 4K smart TVs and Ultra HD Blu-ray recorders in Japan, TiVo’s G-Guide xD app and remote schedule...

Technology Hardware Components
HARMAN announces Priyanka Chopra as global brand ambassador

HARMAN International, a wholly-owned subsidiary of Samsung Electronics Co., Ltd. focused on connected technologies for automotive, consumer and enterprise markets, today announced that actress, singer, producer and philanthropist Priyanka Chopra has been named a global brand ambassador for the...

Technology Hardware Components
Etere HSM expands interoperability with Grass Valley

Etere HSM features an integration with Grass Valley that improves interoperability, streamlines connectivity, enables faster content processing and includes deep archive capabilities. Etere introduces a new integration layer between Etere Hierarchical Storage Management (HSM) and Grass Valley...

Technology Hardware Components
Pune Times joins hands with the Pune Police to launch the 'City Safe' app, as part of #MakeMyCitySafe initiative

Pune Times, city supplement of leading media house, The Times of India, has joined hands with Pune Police to support an initiative for women’s safety in the city. Pune Times has launched its campaign #MakeMyCitySafe as a big shout out to the youth of Pune to come together to make the city safer...

Technology Software Applications
HAL Robotics ropes in Navanit Samaiyar as board member and advisor

MUMBAI: HAL Robotics has roped in Navanit Samaiyar as its board member and advisor. Samaiyar has a record of setting up, scaling and transforming businesses across a very wide cross section of industries spanning from IT/ ITeS to steel, telecom, engineering goods, earthmoving machinery, logistics...

Technology Hardware Components
Republic TV launches Android app

MUMBAI: Republic TV is on a roll. From rocking the ratings chart in launch week itself to going international, the channel has added one more accomplishment to its kitty. The Republic TV Android app is now live.

Technology Software Applications
STB cos in India, China enhancing features, providing customised solutions, Technavio enlists top vendors

MUMBAI: The global STB market is characterised by intense competition as the market is saturated in developed countries. The market share of these players is declining because of the entry of new players. The STB companies are enhancing the features of STBs and providing customised solutions to...

Technology Hardware Set-top Boxes
India's PFT Clear Media ERP suite to help US' PBS content delivery

MUMBAI: Prime Focus Technologies (PFT), the technology arm of Prime Focus, announced that its CLEAR™ Media ERP Suite has been selected by Public Broadcasting Service (PBS) to enhance their Network Operations Center (NOC) ecosystem efficiencies and sustainability, with the objective of reducing...

Technology Software Applications
Broadcasters, OTTs to gain as Via adds xHE-AAC at special rate

MUMBAI: Via Licensing Corporation, a intellectual property solutions provider, has announced the upcoming availability of Extended High Efficiency AAC (xHE-AAC) as part of the Advanced Audio Coding (AAC) patent pool. The expanded patent pool licence will be available at no additional cost to...

Technology Software Applications

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories