Technology

Digital advertising to touch Rs 43.91 bn by 2013 in India: IAMAI

MUMBAI: The digital advertising in India is expected to reach Rs 35.35 billion by the end of this calendar year and Rs 43.91 billion by March 2013, according to the annual digital advertising report jointly published by the Internet and Mobile Association of India (IAMAI) and Indian Market Research Bureau (IMRB).


As of March 2012, the total advertising spends, including classifieds, were valued at Rs 28.50 billion. Of which 20 per cent are in search advertising, 13 per cent in portal/vortal websites, three per cent in social media ads, five per cent in advertising on email services, two per cent on video ads, four per cent in mobile devices and the major part (i.e. 53 per cent) relates to classified listings.


Since March 2010, there has been a strong growth of around 25 per cent in all the components of digital advertisement (search, display, classifieds and mobile).


The report said that according to publicly available sources, the total size of offline advertising market including print, TV, OOH, radio, cinema is Rs 265.01 billion in the year 2012. Compared to this, the digital market, at Rs 28.51 billion, is almost 11 per cent of the conventional medium.


Sector wise, travel industry uses display advertising most followed by automobile, telecom and BFSI. 39 per cent of all display ads are of simple flash, 24 per cent are images while 24 per cent are rich media with video. The display ad spend by automotive companies has increased. Its overall share has risen from 9 per cent in FY2010 to 13 per cent in FY2011 to 14 per cent in FY2012.


Search advertising is also used the most by travel, followed by BFSI and online publishers. In FY‘12, 90 per cent or Rs 5.25 billion of search spend is in terms of SEM (search engine marketing) i.e. buying or bidding for adwords. This is in comparison to Rs 580 million for SEO (search engine optimisation).


Total ad spend on mobile in FY2011 was Rs 900 million which has increased to Rs 1.05 billion in FY2012. WAP /browser based ads constitute to around 74 per cent of total mobile ad spend while in-app advertisements constituted to around 20 per cent.


Also, total ad spends on social media increased from Rs 800 in FY2011 to Rs 940 million in FY2012.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/05/16/divesh.jpg?itok=zBE4YL3k
Livestreaming App SWOO sees momentum in India; Launches Trivia Format in India

SWOO, a leading global livestreaming platform established in Middle East, today announced the launch of its SWOO TRIVIA SHOW ? a celebrity hosted live video streaming game show for Indians. SWOO is a user friendly, engaging and feature-rich live broadcasting app available across Android/ iOS/ Web...

Technology Software Applications
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/05/14/TiVo-800.jpg?itok=YeoN1Hcd
TiVo exits STB business

MUMBAI: TiVo is exiting the manufacturing, sales and distribution of set-top boxes to a yet-undisclosed third party, the company has said.

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/05/09/iot.jpg?itok=8nXgmc_U
IET India IoT Panel joins hands with exhibitions india group for the 3rd edition of IoT india congress

IoT India Congress is India?s Platform of Platforms for the Internet of Things conceptualized by IET India IoT Panel, a think tank constituted by the Institution of Engineering and Technology (IET) India. The 3rd edition of IoT India Congress will be hosted in collaboration with India?s leading...

Technology Software Firmware
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/05/08/lexi.jpg?itok=uPD543QG
Tata Elxsi's Automation suite adopted by pan-European Media and Telecommunications Company

Tata Elxsi, a global design and technology services company, announced the licensing of its integrated test automation and monitoring suite ?FalconEye? to a pan-European media and telecommunications company for OTT automation and improving streaming performance.

Technology Software Firmware
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/04/13/nabshow.jpg?itok=S9rP2yss
Verimatrix recognized for contributions to latin american Pay-TV market with PRODU award win at NAB Show

LAS VEGAS: Verimatrix, a specialist in securing and enhancing revenue for network-connected devices and services, has received the PRODU Award for Best Pay-TV Technology Contribution on behalf of its MultiRights? OTT solution. MultiRights helps service providers effectively navigate the modern OTT...

Technology Software Firmware
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/04/09/magai.jpg?itok=233hZ8S7
Amagi debuts machine-learning powered content-preparation suite

Amagi, a cloud-based technology provider for media processing, has launched Tornado, a machine learning-based content preparation service that enables TV networks and content owners to scale their operations and accelerate broadcast workflows.

Technology Hardware Components
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/03/08/tivo.jpg?itok=1e68Zg0C
Sharp and TiVo extend interactive program guide deal to power content Discovery across entertainment devices

MUMBAI: TiVo Corporation (NASDAQ: TIVO), a global leader in entertainment technology and audience insights, today announced that Sharp Corporation will further utilize TiVo?s G-Guide HTML across Sharp 4K smart TVs and Ultra HD Blu-ray recorders in Japan, TiVo?s G-Guide xD app and remote schedule...

Technology Hardware Components
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/01/25/priyanka.jpg?itok=s2F-oxzy
HARMAN announces Priyanka Chopra as global brand ambassador

HARMAN International, a wholly-owned subsidiary of Samsung Electronics Co., Ltd. focused on connected technologies for automotive, consumer and enterprise markets, today announced that actress, singer, producer and philanthropist Priyanka Chopra has been named a global brand ambassador for the...

Technology Hardware Components
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/01/24/etere_0.jpg?itok=PCzLNCEq
Etere HSM expands interoperability with Grass Valley

Etere HSM features an integration with Grass Valley that improves interoperability, streamlines connectivity, enables faster content processing and includes deep archive capabilities. Etere introduces a new integration layer between Etere Hierarchical Storage Management (HSM) and Grass Valley...

Technology Hardware Components

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories