Technology

Digital advertising to touch Rs 43.91 bn by 2013 in India: IAMAI

MUMBAI: The digital advertising in India is expected to reach Rs 35.35 billion by the end of this calendar year and Rs 43.91 billion by March 2013, according to the annual digital advertising report jointly published by the Internet and Mobile Association of India (IAMAI) and Indian Market Research Bureau (IMRB).


As of March 2012, the total advertising spends, including classifieds, were valued at Rs 28.50 billion. Of which 20 per cent are in search advertising, 13 per cent in portal/vortal websites, three per cent in social media ads, five per cent in advertising on email services, two per cent on video ads, four per cent in mobile devices and the major part (i.e. 53 per cent) relates to classified listings.


Since March 2010, there has been a strong growth of around 25 per cent in all the components of digital advertisement (search, display, classifieds and mobile).


The report said that according to publicly available sources, the total size of offline advertising market including print, TV, OOH, radio, cinema is Rs 265.01 billion in the year 2012. Compared to this, the digital market, at Rs 28.51 billion, is almost 11 per cent of the conventional medium.


Sector wise, travel industry uses display advertising most followed by automobile, telecom and BFSI. 39 per cent of all display ads are of simple flash, 24 per cent are images while 24 per cent are rich media with video. The display ad spend by automotive companies has increased. Its overall share has risen from 9 per cent in FY2010 to 13 per cent in FY2011 to 14 per cent in FY2012.


Search advertising is also used the most by travel, followed by BFSI and online publishers. In FY‘12, 90 per cent or Rs 5.25 billion of search spend is in terms of SEM (search engine marketing) i.e. buying or bidding for adwords. This is in comparison to Rs 580 million for SEO (search engine optimisation).


Total ad spend on mobile in FY2011 was Rs 900 million which has increased to Rs 1.05 billion in FY2012. WAP /browser based ads constitute to around 74 per cent of total mobile ad spend while in-app advertisements constituted to around 20 per cent.


Also, total ad spends on social media increased from Rs 800 in FY2011 to Rs 940 million in FY2012.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/28/App-Annie.jpg?itok=hCYCsP8J
India tops in avg app downloads per month

NEW DELHI: A new study shows that Indians led in the number of apps downloaded per month in the first quarter of 201

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/27/VOD.jpg?itok=_oQQtakd
VoD software market may expand to $ 7.5 bn by '22, A-Pac leads

MUMBAI: The global video streaming (VoD) software market size is expected to grow from USD 3.25 billion in 2017 to USD 7.50 billion by 2022, at a Compound Annual Growth Rate (CAGR) of 18.2%. The major factors driving the video streaming software market are increasing traction of VaaS in enterprises...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/23/Bruce%20Chatterley_1.jpg?itok=cyBeUOOm
Senet-SenRa tieup to help CSPs & MSOs for India IoT opportunities

MUMBAI: Senet, the first and fastest growing provider of secure, public, low-power wide-area networks (LPWANs) and Managed Network Services for Internet of Things (IoT) applications supporting the LoRaWAN™ protocol, has announced that it has partnered with SenRa Tech Pvt. Ltd., a Low-Power Wide-...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/Virtual%20Reality.jpg?itok=0WLy4HcD
Virtual screens to start replacing TVs & theaters in a year, consumers expect: Ericsson

MUMBAI: Ericsson ConsumerLab has reported that seven out of 10 consumers believe that virtual reality (VR) and augmented reality (AR) will become mainstream in media, education, work, social interaction, tourism and retail. Consumers expect virtual screens to start replacing televisions and...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/16/Untitled-1.jpg?itok=jLZTMoKT
TV & mobile electronics: Domestic prod leaves $ 300bn gap for import

NEW DELHI: The demand of electronic products in India is expected to expand at a compound annual growth rate (CAGR) of 41 per cent during 2017-2020 to reach $ 400 billion by 2020, but the government has to help domestic production.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/15/Anurag%20Dixit.jpg?itok=nEZIRFpy
Principals discuss 'emotional wellbeing' through Teno App

MUMBAI: Teno App, India’s leading free-to-use mobile app for schools, is organizing a panel discussion where reputed educationists will deliberate on the role of educators in promoting emotional wellbeing amongst school students. This panel discussion will also be the first initiative as part of...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/13/Suneet%20Singh%20Tuli-800x800.jpg?itok=AzASKx-S
India uses low-cost Net-enabled devices, Datawind leads: CMR

NEW DELHI: Low rate providers of Internet and tablets DataWind Inc. has claimed the top slot with 34.2 per cent market share in 1Q’ CY 2017, followed by IBall and Samsung at 16.3 per cent and 14.7 per cent, respectively.

Technology Hardware Components
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/12/stb.jpg?itok=iK2P5qOy
GST on set-top boxes & optic fibre down to 18%

The Goods and Services Tax (GST) for set top boxes has been reduced to 18% from the previously announced 28%.

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/12/Esri%20India.jpg?itok=80wUDzHT
Yoga-Day App by Esri India

MUMBAI: Ahead of the International Yoga Day, Esri India, country's leading Geographic Information System (GIS) Software & Solutions provider, has announced the availability of an app to help yoga enthusiasts locate a Yoga Centre and join the International Yoga Day celebrations on 21 June. This...

Technology Software Applications

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories