Technology

DesiYou and Touchdown Media form strategic partnership

MUMBAI: DesiYou has entered into a strategic partnership with Touchdown Media, a South Asian advertising firm.


DesiYou will distribute specially-produced exclusive video content online from Touchdown Media‘s 2010 MetLife South Asian Spelling Bee across its global distribution network.. DesiYou and Touchdown Media will also source marketing and advertisement campaigns around this video content.
 
Says DesiYou CEO Ash Kumra, "Rahul and Touchdown Media are pioneers in marketing to the South Asian community. Aligning with the South Asian Spelling Bee full-fills our mission to provide the best Indian cultural content to the world."


Organized by Touchdown Media, the 2010 MetLife South Asian Spelling Bee will be conducted in nine locations across the United States starting 19 June. Regional level events will be held in LA, Bay Area, Dallas, Houston, Chicago, New York, New Jersey, DC Metro and Boston. All events will be free to watch and open to the public. The event is open to children of South Asian descent up to 14 years of age. It will give South Asian children a chance to test their spelling skills in their core peer group. Interested spellers need their parent or guardian to register them online at www.southasianspellingbee.com
 
"We are excited about this tie-up as this brings a new media perspective for the event giving participants and sponsors unique exposure globally," said Touchdown Media CEO and founder of the South Asian Spelling Bee Rahul Walia.
Under this partnership, DesiYou will be producing exclusive snippets from the various events around the South Asian Spelling for consumption by its users. Users will have an opportunity to see exclusive behind the scenes look, speller interviews, parent reactions and other anecdotal episodes shot at the nine centers.
 

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