DesiYou and Touchdown Media form strategic partnership

MUMBAI: DesiYou has entered into a strategic partnership with Touchdown Media, a South Asian advertising firm.

DesiYou will distribute specially-produced exclusive video content online from Touchdown Media‘s 2010 MetLife South Asian Spelling Bee across its global distribution network.. DesiYou and Touchdown Media will also source marketing and advertisement campaigns around this video content.
Says DesiYou CEO Ash Kumra, "Rahul and Touchdown Media are pioneers in marketing to the South Asian community. Aligning with the South Asian Spelling Bee full-fills our mission to provide the best Indian cultural content to the world."

Organized by Touchdown Media, the 2010 MetLife South Asian Spelling Bee will be conducted in nine locations across the United States starting 19 June. Regional level events will be held in LA, Bay Area, Dallas, Houston, Chicago, New York, New Jersey, DC Metro and Boston. All events will be free to watch and open to the public. The event is open to children of South Asian descent up to 14 years of age. It will give South Asian children a chance to test their spelling skills in their core peer group. Interested spellers need their parent or guardian to register them online at
"We are excited about this tie-up as this brings a new media perspective for the event giving participants and sponsors unique exposure globally," said Touchdown Media CEO and founder of the South Asian Spelling Bee Rahul Walia.
Under this partnership, DesiYou will be producing exclusive snippets from the various events around the South Asian Spelling for consumption by its users. Users will have an opportunity to see exclusive behind the scenes look, speller interviews, parent reactions and other anecdotal episodes shot at the nine centers.

Latest Reads
Republic TV launches Android app

MUMBAI: Republic TV is on a roll. From rocking the ratings chart in launch week itself to going international, the channel has added one more accomplishment to its kitty. The Republic TV Android app is now live.

Technology Software Applications
STB cos in India, China enhancing features, providing customised solutions, Technavio enlists top vendors

MUMBAI: The global STB market is characterised by intense competition as the market is saturated in developed countries. The market share of these players is declining because of the entry of new players. The STB companies are enhancing the features of STBs and providing customised solutions to...

Technology Hardware Set-top Boxes
India's PFT Clear Media ERP suite to help US' PBS content delivery

MUMBAI: Prime Focus Technologies (PFT), the technology arm of Prime Focus, announced that its CLEAR™ Media ERP Suite has been selected by Public Broadcasting Service (PBS) to enhance their Network Operations Center (NOC) ecosystem efficiencies and sustainability, with the objective of reducing...

Technology Software Applications
Broadcasters, OTTs to gain as Via adds xHE-AAC at special rate

MUMBAI: Via Licensing Corporation, a intellectual property solutions provider, has announced the upcoming availability of Extended High Efficiency AAC (xHE-AAC) as part of the Advanced Audio Coding (AAC) patent pool. The expanded patent pool licence will be available at no additional cost to...

Technology Software Applications
Tata Comm to deliver Motorsport videos on global devices

MUMBAI: Tata Communications will now deliver video content for viewers' all devices over its global network. The two have partnered to power the growth of the network’s internet television platforms.

Technology Software Applications
How to create live video content sans pros, convert radio broadcast into visual show

MUMBAI: ChyronHego will be showcasing its live production, automation solutions at Broadcast India show in Mumbai in mid-October.

Technology Software Applications
Sony renews IP licence deal with TiVo

MUMBAI: TiVo Corporation, a leader in entertainment technology and audience insights, has announced that Sony Corporation, a leader in consumer electronics, has renewed its multi-year intellectual property (IP) licence agreement. The license to TiVo’s patent portfolios covers all of Sony’s...

Technology Software Applications
Digital TV, growing telecom major drivers of coaxial cable growth in A-Pac: Study

MUMBAI: The global coaxial cables market is mature owing to the use of coaxial cables in industries for a long time and the slow or stagnant product innovation.

Technology Hardware Components
Cable variant with 50x capacity launched, good for BharatNet, says telecom panel secy

MUMBAI: Sterlite Tech, an end-to-end global technology leader in smarter digital networks, has bolstered its all-new FlashFWD 5G Solution with the launch of 1152F variant cables at India Mobile Congress (#IMC2017).

Technology Hardware Set-top Boxes

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories