DD's DTH may go e-auction route to take in channels

NEW DELHI: Although a majority of the members of the Prasar Bharati Board favour e-auction to shortlist the television channels which will get space on the country?s only free-to-air direct-to-home platform after its expansion, no final decision has been taken yet.

If DD Direct Plus auctions the slots for the channels, it is expected to earn at least Rs 3.5 billion. Prasar Bharati sources said an e-auction may mean replacement of the present system of an annual carriage fee, which is around Rs 8 million a channel.
Since over 250 free-to-air TV channels are in the queue, Prasar Bharati will now have to consider whether the slots should be given on a first-come-first-served basis or through e-auction which is bound to give greater revenue.

Prasar Bharati sources told that a sub-committee with experts may be formed to finalise the mode of selection. 
The DTH platform has a current capacity of 59 channels. It presently beams 57 TV channels, apart from 21 channels of All India Radio. The TV channels include 21 Doordarshan channels.

The long-awaited clearance for the expansion of DD Direct Plus came through earlier this month with the board giving its approval for expansion to 200 channels by the end of the year. The Board decided that "this is to be implemented with immediate effect and efforts made to make it operational within a month."

Sources said an e-auction may help Prasar Bharati overcome the difficulties created when it had served notices to some channels to go off DD Direct Plus to make way for high definition TV channels. The Telecom Disputes Settlement and Appellate Tribunal (Tdsat) is presently hearing a case in this connection.

Earlier, DD sources had told that the augmentation of DD Direct Plus‘ capacity will cost Rs 554.3 million as part of the 11th Plan scheme. According to the budget approved on 4 August 2010, the augmentation in the first phase should have been completed by 31 March 2011.

Being an FTA platform, the consumer has to pay a one-time charge for dish antennae, set top box and installation ranging between Rs 4,000 to Rs 8,000 depending on the brand chosen by the consumer.

DD Direct Plus has a subscriber base of around 8 to 9 million subscribers, including the remote hilly areas and the north-eastern states.

The country has six private platforms that are operational ? Dish TV, Tata Sky, Reliance Digital TV, Sun Direct, Airtel Digital TV and Videocon d2h.

Latest Reads
Livestreaming App SWOO sees momentum in India; Launches Trivia Format in India

SWOO, a leading global livestreaming platform established in Middle East, today announced the launch of its SWOO TRIVIA SHOW ? a celebrity hosted live video streaming game show for Indians. SWOO is a user friendly, engaging and feature-rich live broadcasting app available across Android/ iOS/ Web...

Technology Software Applications
TiVo exits STB business

MUMBAI: TiVo is exiting the manufacturing, sales and distribution of set-top boxes to a yet-undisclosed third party, the company has said.

Technology Hardware Set-top Boxes
IET India IoT Panel joins hands with exhibitions india group for the 3rd edition of IoT india congress

IoT India Congress is India?s Platform of Platforms for the Internet of Things conceptualized by IET India IoT Panel, a think tank constituted by the Institution of Engineering and Technology (IET) India. The 3rd edition of IoT India Congress will be hosted in collaboration with India?s leading...

Technology Software Firmware
Tata Elxsi's Automation suite adopted by pan-European Media and Telecommunications Company

Tata Elxsi, a global design and technology services company, announced the licensing of its integrated test automation and monitoring suite ?FalconEye? to a pan-European media and telecommunications company for OTT automation and improving streaming performance.

Technology Software Firmware
Verimatrix recognized for contributions to latin american Pay-TV market with PRODU award win at NAB Show

LAS VEGAS: Verimatrix, a specialist in securing and enhancing revenue for network-connected devices and services, has received the PRODU Award for Best Pay-TV Technology Contribution on behalf of its MultiRights? OTT solution. MultiRights helps service providers effectively navigate the modern OTT...

Technology Software Firmware
Amagi debuts machine-learning powered content-preparation suite

Amagi, a cloud-based technology provider for media processing, has launched Tornado, a machine learning-based content preparation service that enables TV networks and content owners to scale their operations and accelerate broadcast workflows.

Technology Hardware Components
Sharp and TiVo extend interactive program guide deal to power content Discovery across entertainment devices

MUMBAI: TiVo Corporation (NASDAQ: TIVO), a global leader in entertainment technology and audience insights, today announced that Sharp Corporation will further utilize TiVo?s G-Guide HTML across Sharp 4K smart TVs and Ultra HD Blu-ray recorders in Japan, TiVo?s G-Guide xD app and remote schedule...

Technology Hardware Components
HARMAN announces Priyanka Chopra as global brand ambassador

HARMAN International, a wholly-owned subsidiary of Samsung Electronics Co., Ltd. focused on connected technologies for automotive, consumer and enterprise markets, today announced that actress, singer, producer and philanthropist Priyanka Chopra has been named a global brand ambassador for the...

Technology Hardware Components
Etere HSM expands interoperability with Grass Valley

Etere HSM features an integration with Grass Valley that improves interoperability, streamlines connectivity, enables faster content processing and includes deep archive capabilities. Etere introduces a new integration layer between Etere Hierarchical Storage Management (HSM) and Grass Valley...

Technology Hardware Components

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories