DD's DTH eyes Rs 460 mn from first phase of e-auction

NEW DELHI: Doordarshan hopes to earn a sum of over Rs 460 million from the e-auction of 21 slots on its DTH platform, DD Direct Plus.

The estimates are based on the bidding made by several private broadcasters to gain carriage on India‘s only free-to-air direct-to-home (DTH) service. The bidders include some channels of Zee, Sahara, B4U and Sadhana.

Until now, DD was earning Rs 168 million at the rate of Rs.8 million per channel.

Through the auction, 21 successful bids have been received ranging from Rs 21.7 million to Rs 22.5 million. All 21 vacant slots on DD‘s DTH platform have been auctioned through this e-auction process.
The bidding details that have been received from different channels according to the price bands are as follows:

  • Rs. 22.5 million - Sadhana News (Uttarakhand/Himachal), Aastha Bhajan, B4U Movies, Sanskar.

  • Rs. 22.2 million - RsK News (Sadhana), Sahara Samay.

  • Rs. 22.1 million -Enter 10 music, TV 24, Day& Night News

  • Rs.22 million - B4U Music, Time TV, Divya, Katiani.

  • Rs. 21.9 million - Sahara Aalmi (Urdu), Sahara Firangi.

  • Rs. 21.8 million - Zee Salaam, Zee Smile, Etc music, 9X, Zee Jagran.

  • Rs. 21.7 million - Enter 10 Movies.
    Conducted through e-tender process, the entire mechanism was facilitated by NCDEX SPOT Mumbai, the agency selected for conducting the proceedings. The aim was to optimally utilise available slots on the DD Direct Plus platform and maximise its revenue, in a transparent and objective manner.

Prior to conducting the e-auction mechanism, Doordarshan undertook a detailed exercise to fine tune the mechanism to suit the professional requirements. It issued letters to all the channels which had applied to be placed on DD Direct Plus DTH platform and all those existing channels on DD Direct Plus platform that were completing their annual agreements up to 30 June 2011, inviting them to participate in the auction process by submitting a bank guarantee of Rs.15 million within 15 days of the issuance of the letter.

Open public notices were issued in leading national newspapers on an all India level. Thirty seven channels applied with a bank guarantee of Rs 15 million and necessary Downlinking/Uplinking permissions from the Information and Broadcasting Ministry. Of these, 32 participated in the final e-auction process.

As part of the orientation, the channels were given thorough training and also participated in a series of mock auctions to give them complete familiarity with the process. Each service provider was issued individual IDs and passwords to all the channels to enable them to log onto the defined website to participate in the closed e-auction process using their unique digital signatures.

The free-to-air DD Direct Plus platform at present has a capacity of 59 channels including 18 Doordarshan and one Lok Sabha channel. The second round will be conducted when the capacity is increased to 200.

DD Direct Plus has a viewership base of eight to nine million. Ministry sources said only Indian entities would be allowed to bid in the first phase, as no final decision has been taken on the foreign broadcasters.

DD Direct Plus expects to earn Rs 4 billion from the e-auction of its slots during this fiscal as it increases its capacity to 200 channels.

Latest Reads
Shemaroo Bhakti App Acts as a Devotees Guide for Kumbh Mela 2019

Shemaroo Entertainment Limited, has curated a special section on Shemaroo Bhakti App for the devotees going to Kumbh Mela.

Technology Software Applications
Messaging Gets Smarter with Classification, Smart Notification and Backup Features for Truecaller Users

Truecaller introduces three new smart updates called ‘SMS Classification’, ’Smart Notification’ and ‘Messages Backup’ to its existing Messaging Inbox feature, to enhance the SMS messaging experience for all Android users.

Technology Software Applications
Prepare for Microsoft MCSA, MCSE certifications with actual exam dumps

To become a valuable professional candidate, you need to possess up-to-date skills and keep pace with the constantly developing world of IT.

Technology Software Applications
P&G rolls out innovative, connected products at CES 2019

Can an FMCG company go the connected product route too?. Well the Cincinnati-based Procter & Gamble obviously believes that's the way to go. At a press conference today, the global major unveiled six products at the Mandalay Bay in Las Vegas during CES 2019.

Technology ces
Consumer Electronics Show 2019: A ringside view

CES. Billed as the world’s largest consumer electronics show which brings in about 180,000 visitors who queue up and walk miles visiting 4,000 plus exhibitors who are showing  off the latest in tech over 2.5 million square feet of exhibition space.

Technology ces
Synamedia makes CES debut, offering pay-TV providers frictionless cloud migration strategies, new revenue opportunities

Synamedia, the largest independent video software provider, will bring its newest solutions to CES® 2019, illustrating how pay-TV providers can migrate to the cloud at their own pace, and seamlessly. The company also unveiled new security software that combats the rapid rise in account sharing...

Technology ces
Adapt My Web: making the web accessible to all

There are currently more than 600 million active websites in France.

Technology ces
Jenax presents revolutionized ways to connect human body to iot powered by the first true flexible battery at CES 2019

Jenax, an inventor and a manufacturer of flexible and fast-charging lithium-ion rechargeable batteries, today announced that the company will present how its award-winning J.Flex

Technology ces
Consumers Expect to be Riding Hyperloops and Owning Home Robots in 2030 According to Survey by CITE Research/Dassault Systèmes

Dassault Systèmes (Euronext Paris: #13065, DSY.PA) today revealed that consumers expect that cities in 2030 will be filled with technology that improves overall quality of life, delivers socially-conscious benefits and personalizes experiences.

Technology ces

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories