DDB MudraMax wins digital media mandate for Experion Group

MUMBAI: DDB MudraMax has won the digital media mandate for Experion Group. The client will be handled out of the DDB MudraMax office in Delhi.

Experion is a 100 per cent FDI funded real estate developer backed by Experion Holding (Singapore), the real estate investing arm of the $2.5 billion AT Holdings Group of Companies. Other businesses of AT Holdings include Construction, Oil & Gas, Renewable Energy and Asset Management.

Commenting on choosing DDB MudraMax, Marketing Experion Developers senior manager Rishi Raj Sethi said, “We met some of the top agencies before we chose DDB MudraMax. We liked their creative inputs and media strategy.  Having found the category to be highly competitive, we found it to be one where a lot is possible with the digital medium and DDB MudraMax provided us with insights that showcased their expertise in this segment.”

On winning the account, DDB MudraMax Sr. VP and head-media, Delhi Anwesh Bose said, “It is always delightful to be recognised and rewarded, especially when our approach of business driven solutions for clients is finding resonance in this win. It’s a challenging responsibility that we have of creating value in a very busy category & we look forward to make a favourable and tangible difference for Experion.”

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