Technology

Creative Content Production Conference 2011 returns at BroadcastAsia

MUMBAI: With Asian content gaining popularity in the international arena and the proliferation of new media platforms, the Creative Content Production Conference will engage delegates in discussions on scripting and story boarding, as well as creative editing and production.


The Creative Content Production Conference will once again take place in Singapore during the television technology trade event BroadcastAsia from 22 - 23 June 2011.


The Conference will feature an expanded line-up of sessions followed by a full-day post-production workshop on 24 June. Various industry luminaries will share their knowledge and best practices in production, distribution and delivery across films, TV dramas, animation series, documentaries, Internet and mobile content.
 
Infinite Frameworks‘ Mike Wiluanof said, "Asian companies are increasingly pushing the boundaries of digital cinema production and delivering content that appeals to an international audience. Industry platforms such as BroadcastAsia2011 are significant opportunities for sharing knowledge and advancing the future of the industry."


He will be presenting a case study on ‘Visual Effects for Content Creation and Production.


Big Screen Day – A Focus on Film: The first day of the conference will feature representatives from companies such as October Pictures and Digital Magic, US 3D@Home Consortium, Sony and Sinema Media Pte Ltd as well as officials from Seoul Film Commission and Cannes Critics’ Week discussing all aspects of production, including scripting and story boarding.


The agenda for Big Screen Day includes a panel discussion titled, ‘Pushing Film to the Asian and International Markets’, where attendees will learn about film tie-ups with new media platforms, how to secure financing and distribution rights, and how to present the right research portfolio to distributors.


With 3D content and entertainment going mainstream, there will also be sessions devoted to best practices involved in leveraging stereoscopic 3D imaging for compelling storytelling, and the impact of technology on entertainment content and other commercial applications in Asia and beyond.


Small Screen Day – A Focus on TV and Other Media : Demonstrating how international success for Asian companies is not confined to the Big Screen, speakers on the second day of the Creative Content Production Conference will see representatives from Les Copaque Production, GMA Network, Shooting Gallery Asia, Off The Fence Productions, Touch Sky and The Moving Visuals discuss opportunities and challenges for content providers in a scenario where content distribution between TV and the Internet converges.  
 
Attendees at the Small Screen Day will have the opportunity to meet the makers behind successful Asian TV dramasand series such as King of Baking: Kim Tak Gu from Korea (recipient of the Presidential 2010 Korea Content Award) and The Upin & Ipin Story from Malaysia, and analyse the factors that have led to the international appeal of such shows despite language barriers.


Panellists will debate the future of branded entertainment in Asia, define its objectives, examine methods of measuring its value, and addressthe problem of returns to advertisers and other stakeholders. They will also share their wide-ranging experience in producing Asian films for a global audience, and give insights into their approaches to financing, budgeting, distribution, promotion and other challenges.


Singapore Exhibition Services (SES) organises BradcastAsia 2011. The company‘s director of PR and Conferences Lindy Wee said, "Creative content production and consumption in the digital space have developed tremendously in recent years and it is critical for industry stakeholders to hone their skills in immersive storytelling. The conference addresses the international aspirations of Asian film and television professionals, providing them the ideal platform for knowledge sharing. Given the enthusiasm shown by industry experts during last year’s event, we are excited about the possibilities of how their wealth of experience will unravel at the Creative Content Production Conference this year."

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