Content providers have to find ways to re-sell product

NEW DELHI: The only way content providers can make money is by re-selling their products on different platforms, was the general concensus of the panel, ?Imagining the Future?.

The panel discussion was part of the India Digital Networks Summit, organised by and Media Partners Asia.

Various speakers felt that with mobiles, IPTV, availability of television over the Internet, DTH and cable, the stress should be to improve the quality of content so that it can be sold and re-sold. Digicable north regional head Anil Malhotra was the moderator at the panel.

Dish TV CEO R C Venkateish said it was clear that different platforms had to grow together and even with DTH, the cable industry had to continue to grow. But he claimed that DTH was growing at a fast pace of almost a million households every month and this would drive the growth of digitisation in the country. Technical innovations will empower the digital consumer.

As far as high definition was concerned, he said that the prices would fall as the demand grows for HD technology. He said small screens like the mobile was suitable only for news and one wanted to see movies or sports on the large screen and the content providers should accordingly plan to monetise their strategies. He expected HD to grow by 12 to 13 per cent over the next few years. He said at present, there were less than ten channels on HD, whereas the number of HD TV homes was much larger.

Around 40 per cent of the households in the country had already gone digital either through DTH or through digital television, he said. This showed that people were more concerned about quality than about the pricing. There was also need for more focused advertising.
Discovery Networks India SVP and GM Rahul Johri said the creator and the distributor have to work together if the industry has to grow. Being a country comprising a sizeable young population, India was changing very fast in both content and technology, but there was need for greater quality in the clutter and chaos. The content will have to be different for mobile and for the TV screen in times to come.

The rates may go up in the short or middle term, but the competition will force the rates to come down. It was only a matter of time before HD becomes the norm all over the country, he added.

Conax head International product marketing Tryggve Arveschoug said India was expected to drive the prices down for the consumer and this may then be followed all over the neighbouring countries. Since content was expensive, it was important to re-sell it across platforms so that the producer gets the money. Portals were now an additional source of revenue, where the consumer and not the provider chose the content. 
Even the prices of set top boxes were falling all over the world, he said, noting that India plays a bigger role all over the world "than we think".

But the trend was to find hybrid solutions like including Internet and TV, though the revenues will continue to come from DTH and DTV. It was unfortunate that many countries stubbornly stuck to analogue, he added.

NDS SVP Sue Taylor said all platforms should work as partners and not competitors. The saleability of broadband was making it easier for TV to sell and this was the most likely hybrid model.

She said affordability was naturally a key stimulant, but quality was equally important. HD was in its infancy but prices were bound to fall, also impacting the prices of TV sets. DVR will be a massive transformational service. TV on mobile had not succeeded to a large extent anywhere.

She said that India and China were the only major markets in Asia for TV and accounted for a large share.

As far as targeting advertising was concerned, this was moving towards the Internet. Targeted advertising was only possible at cable head-ends and therefore can vary from city to city and not consumer to consumer.

Latest Reads
Livestreaming App SWOO sees momentum in India; Launches Trivia Format in India

SWOO, a leading global livestreaming platform established in Middle East, today announced the launch of its SWOO TRIVIA SHOW ? a celebrity hosted live video streaming game show for Indians. SWOO is a user friendly, engaging and feature-rich live broadcasting app available across Android/ iOS/ Web...

Technology Software Applications
TiVo exits STB business

MUMBAI: TiVo is exiting the manufacturing, sales and distribution of set-top boxes to a yet-undisclosed third party, the company has said.

Technology Hardware Set-top Boxes
IET India IoT Panel joins hands with exhibitions india group for the 3rd edition of IoT india congress

IoT India Congress is India?s Platform of Platforms for the Internet of Things conceptualized by IET India IoT Panel, a think tank constituted by the Institution of Engineering and Technology (IET) India. The 3rd edition of IoT India Congress will be hosted in collaboration with India?s leading...

Technology Software Firmware
Tata Elxsi's Automation suite adopted by pan-European Media and Telecommunications Company

Tata Elxsi, a global design and technology services company, announced the licensing of its integrated test automation and monitoring suite ?FalconEye? to a pan-European media and telecommunications company for OTT automation and improving streaming performance.

Technology Software Firmware
Verimatrix recognized for contributions to latin american Pay-TV market with PRODU award win at NAB Show

LAS VEGAS: Verimatrix, a specialist in securing and enhancing revenue for network-connected devices and services, has received the PRODU Award for Best Pay-TV Technology Contribution on behalf of its MultiRights? OTT solution. MultiRights helps service providers effectively navigate the modern OTT...

Technology Software Firmware
Amagi debuts machine-learning powered content-preparation suite

Amagi, a cloud-based technology provider for media processing, has launched Tornado, a machine learning-based content preparation service that enables TV networks and content owners to scale their operations and accelerate broadcast workflows.

Technology Hardware Components
Sharp and TiVo extend interactive program guide deal to power content Discovery across entertainment devices

MUMBAI: TiVo Corporation (NASDAQ: TIVO), a global leader in entertainment technology and audience insights, today announced that Sharp Corporation will further utilize TiVo?s G-Guide HTML across Sharp 4K smart TVs and Ultra HD Blu-ray recorders in Japan, TiVo?s G-Guide xD app and remote schedule...

Technology Hardware Components
HARMAN announces Priyanka Chopra as global brand ambassador

HARMAN International, a wholly-owned subsidiary of Samsung Electronics Co., Ltd. focused on connected technologies for automotive, consumer and enterprise markets, today announced that actress, singer, producer and philanthropist Priyanka Chopra has been named a global brand ambassador for the...

Technology Hardware Components
Etere HSM expands interoperability with Grass Valley

Etere HSM features an integration with Grass Valley that improves interoperability, streamlines connectivity, enables faster content processing and includes deep archive capabilities. Etere introduces a new integration layer between Etere Hierarchical Storage Management (HSM) and Grass Valley...

Technology Hardware Components

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories