comScore acquires web measurement company Certifica

MUMBAI: Marketing research company comScore has announced the acquisition of Certifica, a web measurement company based in Santiago, Latin America.

Certifica, founded in 2000, analyses and audits the internet traffic measurement.

The acquisition will help enhance comScore‘s presence and brand in Latin American market. Certifica has offices throughout Latin America including Mexico, Brazil, Argentina, Colombia and Peru.
Certifica measured websites will be available for inclusion in comScore‘s Media Metrix 360 hybrid measurement solution to provide comprehensive view of activity, beginning early 2010. The methodology will account for the full universe of internet usage, including traffic from internet cafes and mobile devices.

Under the direction of Alejandro Fosk, founder and former CEO of Certifica and now SVP and general manager of comScore Latin America, comScore plans to sell and service the full suite of comScore products in the region. 
"This acquisition will strengthen our presence in the region and enable us to offer hybrid measurement. Fosk and his team have established a strong local presence, a portfolio of services, and good reputation for client service," said comScore CMO and EVP of global product management Linda Abraham.

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