CommunicAsia2012: 2000 exhibitors present latest technologies

MUMBAI: CommunicAsia2012, EnterpriseIT2012 and BroadcastAsia2012, Asia‘s focal industry venue for digital broadcasting, entertainment technology and ICT industry professionals, concluded with more than 56 countries and regions in attendance over four days.

Close to 2,000 exhibitors presented the latest technologies in next generation fibre broadband, M2M technology, cloud security, DVB-T2 and Over-the-Top Technology (OTT).

Conference speakers addressed pertinent industry topics and presented insightful industry trends and views. About 49,000 attendees including exhibiting staff, visitors, conference speakers and delegates, and members of the media were at this year‘s CommunicAsia, EnterpriseIT and BroadcastAsia.

Singapore Exhibition Services (SES) CEO Stephen Tan said,"The shows brought together like-minded industry professionals to network, discuss current trends and challenges, exchange ideas, and forge new partnerships. This year, we received positive response to the new conference tracks, increased hospitality suites and new tech zones".

ST Electronics attracted a continuous stream of visitors with its Smart Cities showcase of the latest in data management and resource utilisation for public utilities - a technology concept that is making waves across the globe.

Maven - a robot from Nanyang Technological University‘s Institute for Media Innovation - excited the crowd with its ability to recreate a 3D representation of its surroundings as it travelled the exhibition floor.

Human IT Solutions in the Korea pavilion unveiled ‘Human Gate - Lite‘, an indoor gateball system using infrared motion capture of the whole body so that the player does not need to wear any equipment or use a handheld device. The new system is set to hit the market in August this year.

Huawei CMO of South Pacific Region Lim Chee Siong said, "Huawei sees the value of participating in CommunicAsia, and has committed to not only make an appearance this year, but to surprise our customers through Huawei‘s innovative end to end ICT solutions. Situated at Level 1 of the exhibition hall, the Huawei booth received over-whelming attention from the crowds, ranging from business partners and enterprise customers to end users who are interested in the latest release, signature Huawei smartphone - Ascend P1".

The special OTT feature area, one of the star attractions at BroadcastAsia2012, saw visitors stopping to catch a glimpse of the Euro2012 on various platforms including TV, laptop, tablet and mobile phone; and other content contributed by Sony Pictures. A consortium of exhibitors facilitated this multi-platform delivery of content.

The Cinematography/Film/Production zone drew packed audiences keen to see and learn about the latest motion picture tools and software. The Media Village‘s hourly demonstrations of post production and visual effects solutions was seen to be popular with the audience.

An interesting draw was the photography subject Sony used to demonstrate the features and versatility of its cameras - a sparkling Mini Cooper. Sony showcased its PMW-100 professional camera that is particularly popular in broadcasting stations and production houses for gathering news and producing documentaries.

Topas TV, Indonesia COO Michael Mulyanto said, "As Topas TV is a new DTH satellite and pay TV station broadcasting 65 channels, I came to BroadcastAsia2012 to shop for equipment from set-top boxes to head-end products and encoders. I visited COSHIP, Harmonic, Wellav, Grass Valley and Ideal Systems, as well as updated myself on the newest technologies. I am happy with the management of the exhibition. Everything is very well arranged".

The BroadcastAsia2012 International Conference and Creative Content Production Conference featured speakers from some of the media and broadcasting industries‘ most successful companies including Fremantle Productions, Lucasfilm Animation, Pinewood Iskander Malaysia and Pixelmetrix Corporation, sharing their expertise and experiences working on world-famous projects.

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