Technology

CommScope to have new brand; hires wireless sales head for India

BANGALORE: CommScope, a company that began as a small provider of cabling to the nascent cable TV market in the 1970s, has planned a new brand and corporate identity that it feels will be more representative of the company and its role today as a trusted resource and partner to network providers around the world.


CommScope has also announced the appointment of Pankaj Gandhi as director of Wireless Sales for India, effective immediately.


In his role, Gandhi will head all customer-facing sales activities for CommScope‘s wireless business in India. Gandhi reports to Navin Vohra, who was promoted to vice president of Wireless Sales, Asia Pacific last year. 
 
CommScope’s brand makeover is the first for the company since the mid-1990s and follows the acquisitions of Avaya’s Connectivity Solutions division in 2003 and Andrew Corporation in 2007. The new brand initiative portrays a more dynamic company with a contemporary look and feel and a more structured hierarchy of product and solution brands serving the telecom carrier, cable television, business enterprise and government markets.


CommScope marketing vice president Fiona Nolan said. “Today, corporate LANs, cell phone networks, the Internet, on-demand cable TV and other advanced networking applications all depend on technology we’ve developed. Now our customers will experience our brand consistently across continents — the same integrity, honesty, and reliability we’ve displayed for years, only now with a fresh burst of energy, color, and story that can only come from the power of one CommScope.”
 
The new CommScope brand initiative includes:
A tiered hierarchy of brands, in which CommScope will be the lead brand across all of its served mark; the design of a new logo featuring stylistic logotype in all capital letters, with an embedded and redesigned corporate icon that moves away from the previous “cable” icon; a change in corporate colour to cyan blue from the previous teal green; the formalization of At Home, At Work and On the Go terms to represent the three primary market segments—broadband (cable TV), enterprise and wireless—served by CommScope today, and the introduction of icons to symbolize each.


The On theGo icon features the well-known “Andrew flash” that stood as Andrew Corporation’s logo for decades and is seen in wireless networks around the world; use of former corporate brands Andrew® and SYSTIMAX® as solution brands in the On the Go and At Work markets.


The changes will be introduced in phases beginning immediately and continuing into 2012, the company said. CommScope will feature the new brand identity at its exhibit at the International CTIA WIRELESS 2011® trade show and conference, taking place March 22-24 at the Orange County Convention Center, Orlando, Florida.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/25/priyanka.jpg?itok=C0lEuPHt
HARMAN announces Priyanka Chopra as global brand ambassador

HARMAN International, a wholly-owned subsidiary of Samsung Electronics Co., Ltd. focused on connected technologies for automotive, consumer and enterprise markets, today announced that actress, singer, producer and philanthropist Priyanka Chopra has been named a global brand ambassador for the...

Technology Hardware Components
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/24/etere_0.jpg?itok=XgPAaBYr
Etere HSM expands interoperability with Grass Valley

Etere HSM features an integration with Grass Valley that improves interoperability, streamlines connectivity, enables faster content processing and includes deep archive capabilities. Etere introduces a new integration layer between Etere Hierarchical Storage Management (HSM) and Grass Valley...

Technology Hardware Components
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/04/sanjeev.jpg?itok=jSKv0oLN
Pune Times joins hands with the Pune Police to launch the 'City Safe' app, as part of #MakeMyCitySafe initiative

Pune Times, city supplement of leading media house, The Times of India, has joined hands with Pune Police to support an initiative for women’s safety in the city. Pune Times has launched its campaign #MakeMyCitySafe as a big shout out to the youth of Pune to come together to make the city safer...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/06/Navanit-Samaiyar_0.jpg?itok=fQLjKjss
HAL Robotics ropes in Navanit Samaiyar as board member and advisor

MUMBAI: HAL Robotics has roped in Navanit Samaiyar as its board member and advisor. Samaiyar has a record of setting up, scaling and transforming businesses across a very wide cross section of industries spanning from IT/ ITeS to steel, telecom, engineering goods, earthmoving machinery, logistics...

Technology Hardware Components
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/07/Arnab-Goswami.jpg?itok=VUCIzU8A
Republic TV launches Android app

MUMBAI: Republic TV is on a roll. From rocking the ratings chart in launch week itself to going international, the channel has added one more accomplishment to its kitty. The Republic TV Android app is now live.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/11/STB.jpg?itok=WsiaUBr8
STB cos in India, China enhancing features, providing customised solutions, Technavio enlists top vendors

MUMBAI: The global STB market is characterised by intense competition as the market is saturated in developed countries. The market share of these players is declining because of the entry of new players. The STB companies are enhancing the features of STBs and providing customised solutions to...

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/09/PFT.jpg?itok=VJugic3c
India's PFT Clear Media ERP suite to help US' PBS content delivery

MUMBAI: Prime Focus Technologies (PFT), the technology arm of Prime Focus, announced that its CLEAR™ Media ERP Suite has been selected by Public Broadcasting Service (PBS) to enhance their Network Operations Center (NOC) ecosystem efficiencies and sustainability, with the objective of reducing...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/09/JosephSiino.jpg?itok=doyka7Tg
Broadcasters, OTTs to gain as Via adds xHE-AAC at special rate

MUMBAI: Via Licensing Corporation, a intellectual property solutions provider, has announced the upcoming availability of Extended High Efficiency AAC (xHE-AAC) as part of the Advanced Audio Coding (AAC) patent pool. The expanded patent pool licence will be available at no additional cost to...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/06/Brian_Morris-Colin_Smith.jpg?itok=xVBB0KbV
Tata Comm to deliver Motorsport videos on global devices

MUMBAI: Tata Communications will now deliver video content for Motorsport.tv viewers' all devices over its global network. The two have partnered to power the growth of the network’s internet television platforms.

Technology Software Applications

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories