Comcast to take on Netflix with launch of streaming video service

MUMBAI: Comcast is taking on Netflix. The US media, entertainment and communications company has announced the launch of Xfinity Streampix, a new subscription video service that enables Xfinity video customers to instantly view favourite movies and TV shows in and out of the home, including numerous past seasons of current hit shows and full series, to multiple screens and devices including TVs (as a subscription On Demand folder), online platforms and mobile devices.

This new service complements the 75,000 TV shows and movies currently available on Xfinity On Demand, and through the Xfinity TV app.

To launch Streampix, Comcast has entered into licensing agreements with movie studios and programming providers including Disney-ABC Television Group, NBCUniversal, Sony Pictures, Warner Bros. Digital Distribution and Cookie Jar Entertainment and built a line-up of top-rated content, which is available starting this week.

Comcast senior VP, GM, video services Marcien Jenckes said, “Xfinity TV is a one-stop source for the most video entertainment on any screen and it just keeps getting better . Our goal is to consistently deliver greater value to our customers and to bring the best anytime, anywhere entertainment on multiple platforms. Streampix is another step moving TV Everywhere forward by giving customers access to an even greater library of popular choices to watch.”

Streampix is launching with programming and aims to increase the breadth of entertainment choices for Xfinity customers in the coming months to include complete seasons of TV series, popular children’s franchises and hit movies available to instantly stream across multiple platforms including TV shows 30 Rock (NBC), Grey’s Anatomy (ABC), Ugly Betty (ABC). on the film front it has deals for titles like Analyze That (Warner Bros. Pictures), Brokeback Mountain (Universal) and Stuart Little (Sony).

In the coming year, the Streampix service will be available on additional devices such as Xbox 360 and Android-powered devices. Streampix will be included as part of many Xfinity triple-play packages, Blast!+ and Blast! Extra video/high-speed Internet packages, as well as separately for $4.99 a month with other video packages, and enables the company to have greater flexibility with packaging and bundling options.

With Streampix, the Xfinity TV service is a video solution that lets users watch TV episodes of current seasons and complete past seasons of broadcast and cable shows. Xfinity TV also offers a suite of tools to personalise and manage viewing across screens for no additional charge through and the Xfinity TV app.

Xfinity TV will continue to make more entertainment choices and personalisation tools available across screens and through additional devices in the future, said Comcast.

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