Comcast, CW Network sign agreement

MUMBAI: US cable major Comcast and broadcaster The CW Network have reached an agreement that brings The CW‘s primetime lineup to Xfinity On Demand.

Customers can watch the four most-recent episodes from each CW series - including their favourite CW programs the day after they air on live TV - on Xfinity On Demand at no additional charge. This agreement marks the first time The CW has made its shows available on Video On Demand (VOD) by a multi-service operator (MSO).

Comcast senior VP Matt Strauss said, "Our customers turn to Xfinity On Demand for the latest and most popular programs, and now we‘re pleased to add The CW‘s popular primetime lineup to our offerings. We‘re committed to giving customers access to the best and newest TV shows when they want, at their fingertips."

The CW executive VP John D. Maatta said, "We‘re very excited to partner with Comcast to offer our viewers another platform where they can watch their favourite CW shows. With our primetime series now available on Xfinity On Demand, The CW will continue to expand its reach as well as provide our advertisers an opportunity to deliver their message to even more viewers."

Xfinity On Demand viewers will be able to catch The CW‘s shows in both HD and SD. Series include The Vampire Diaries, Supernatural, America‘s Next Top Model, Hart of Dixie, 90210, Arrow, Nikita, Beauty & the Beast, Emily Owens, M.D. and the final season of Gossip Girl, Xfinity On Demand offers HD TV shows and movies - with thousands available for free - and a broadcast offering that enables Xfinity TV customers to catch up and keep up with shows from additional networks including ABC, CBS, FOX and NBC.

With more than 20 million digital TV homes, Xfinity On Demand has the broad reach to help programmers maximise their viewership and promotional activities. The platform also supports Nielsen C3 ratings measurement, proving valuable for programmers and advertisers. Each month, there are nearly 400 million views on Xfinity On Demand; and since its launch in 2003, there have been more than 25 billion views.

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