Colors now available on ‘World On-Demand’ IPTV platform

MUMBAI: Not content with giving rival Hindi GECs sleepless nights in India, the two-odd-month-old Colors is now set to take the world by storm. Well, almost. Viacom18, the JV between Indian Network18 and US media giant Viacom, has joined hands with The New Media Group KK (TNMG), parent of the World On-Demand IPTV platform. to enable the channel to be seen via the IPTV service World On-Demand.


Confirming the development ot, Viacom18 Media Pvt Ltd SVP network development Sanjeev Hiremath said the service started on 1 October.

“We are happy to partner with TNMG to extend Colors’ entire spectrum of emotions to the Indian viewers in Japan, Korea, Taiwan and Australia,” said Hiremath. “Colors has received tremendous response since launch in India and we are confident that its shows will now become household names amongst the Indian diaspora in these markets soon.”

Beginning 1 October, World On-Demand members have been getting the latest programming from the GEC through subscribing to one of a number of channel packages that are aimed at specifically at underserved communities around the world. Colors will be available free for a limited time on the service as part of a global marketing campaign highlighting the new launch.

“We are happy to be the first TV platform in the world to offer Colors to our subscribers and to help promote this brand. The success of the channel in India and its ability to draw subscribers from other communities is a testament to the job Viacom 18 is doing, and it matches the cross-community emphasis that we take in our marketing and its mission,” said World On-Demand sales and distribution VP Sumit Ahuja.

Latest Reads
Pune Times joins hands with the Pune Police to launch the 'City Safe' app, as part of #MakeMyCitySafe initiative

Pune Times, city supplement of leading media house, The Times of India, has joined hands with Pune Police to support an initiative for women’s safety in the city. Pune Times has launched its campaign #MakeMyCitySafe as a big shout out to the youth of Pune to come together to make the city safer...

Technology Software Applications
HAL Robotics ropes in Navanit Samaiyar as board member and advisor

MUMBAI: HAL Robotics has roped in Navanit Samaiyar as its board member and advisor. Samaiyar has a record of setting up, scaling and transforming businesses across a very wide cross section of industries spanning from IT/ ITeS to steel, telecom, engineering goods, earthmoving machinery, logistics...

Technology Hardware Components
Republic TV launches Android app

MUMBAI: Republic TV is on a roll. From rocking the ratings chart in launch week itself to going international, the channel has added one more accomplishment to its kitty. The Republic TV Android app is now live.

Technology Software Applications
STB cos in India, China enhancing features, providing customised solutions, Technavio enlists top vendors

MUMBAI: The global STB market is characterised by intense competition as the market is saturated in developed countries. The market share of these players is declining because of the entry of new players. The STB companies are enhancing the features of STBs and providing customised solutions to...

Technology Hardware Set-top Boxes
India's PFT Clear Media ERP suite to help US' PBS content delivery

MUMBAI: Prime Focus Technologies (PFT), the technology arm of Prime Focus, announced that its CLEAR™ Media ERP Suite has been selected by Public Broadcasting Service (PBS) to enhance their Network Operations Center (NOC) ecosystem efficiencies and sustainability, with the objective of reducing...

Technology Software Applications
Broadcasters, OTTs to gain as Via adds xHE-AAC at special rate

MUMBAI: Via Licensing Corporation, a intellectual property solutions provider, has announced the upcoming availability of Extended High Efficiency AAC (xHE-AAC) as part of the Advanced Audio Coding (AAC) patent pool. The expanded patent pool licence will be available at no additional cost to...

Technology Software Applications
Tata Comm to deliver Motorsport videos on global devices

MUMBAI: Tata Communications will now deliver video content for viewers' all devices over its global network. The two have partnered to power the growth of the network’s internet television platforms.

Technology Software Applications
How to create live video content sans pros, convert radio broadcast into visual show

MUMBAI: ChyronHego will be showcasing its live production, automation solutions at Broadcast India show in Mumbai in mid-October.

Technology Software Applications
Sony renews IP licence deal with TiVo

MUMBAI: TiVo Corporation, a leader in entertainment technology and audience insights, has announced that Sony Corporation, a leader in consumer electronics, has renewed its multi-year intellectual property (IP) licence agreement. The license to TiVo’s patent portfolios covers all of Sony’s...

Technology Software Applications

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories