Technology

Colors launches on Pehla in the Middle East

MUMBAI: Viacom18 has launched its flagship Hindi general entertainment channel Colors on the Pehla satellite packages across the Middle East and North Africa (MENA) region, while firming up plans for other international markets.


The channel has partnered with Arab Digital Distribution Company (ADD), which is the leading DTH player in the region. As per the deal, ADD will also distribute the channel on cable and IPTV in the UAE through e-Pehla packages on E-Vision and on Du, and in Qatar through Q-Tel.



Colors will be available on all three Asian packages offered by Pehla – Pehla Basic, Pehla Silver and Pehla Gold.
 
 
The MENA region launch follows Colors‘ roll out in the UK, US (as Aapka Colors) and Australia-New Zealand.



Colors‘ next launch will be in East Africa, followed by South East Asia, North America, Canada and Caribbean region.


“We are looking at spreading our footprint across the globe. We are identifying the hubs where there is a strong Indian population and our launches will be in this belt first,” Viacom18 chief commercial officer and international business head Gaurav Gandhi told Indiantelevision.com.



Colors has already launched in US, UK, Australia-New Zealand and Fiji. "We will very soon launch on cable in East Africa,” Gandhi added.



In the MENA region, ADD will not only distribute but also take care of the channel‘s advertising sales.



“We have signed a multi-year deal with ADD, wherein it will distribute and market the channel,” Gandhi said, without divulging the details of the deal.


ADD packages reach out to more than 1.2 million subscribers across the region on three different bouquets, offering over 60 channels covering different genres of entertainment and infotainment. Pehla, which caters to the Asian diaspora, is one the fastest growing pay television bouquets in the Middle East.



Commenting on the launch of the channel, Viacom18 Group COO and Colors CEO Rajesh Kamat said, “The launch is part of Viacom18’s aggressive growth plans to extend its flagship brand outside India.”
 
 
Arab Media Corp (ADD‘s parent company) CFO Abdel Ghani Ali said, “Pehla has continued to maintain a robust year-on-year growth despite the prevailing recessionary conditions, with subscription and advertising revenues clocking $55 million in 2009, riding on premium cricket and the diverse content offering. We expect a further boost for 2010 with Colors and new channel additions likely to drive the growth in subscription and advertising revenues.”



Colors will air its most popular fiction shows including Balika Vadhu, Uttaran, Laagi Tujhse Lagan and Naa Aana Iss Des Laado on the same day of the India telecast. Viewers will also get to see the big ticket reality shows including Fear Factor: Khatron Ke Khiladi x 3, hosted by Priyanka Chopra and soon to be launched Bigg Boss Season 4 featuring Salman Khan on the channel.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/Lorne-Brown-Ryan-Reed-and-Anne-Schelle_1.jpg?itok=1-yJEc7D
SintecMedia & Lotame bring dynamic audience targeting to broadcast TV

MUMBAI: SintecMedia and Lotame have announced plans for an integration that will deliver audience segments from the Lotame DMP directly to SintecMedia's frontend proposal system, OnBoard. SintecMedia is the preferred broadcast management for linear and digital, and a software partner for over 300...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/14/apec_0.jpg?itok=F4q4QkOl
A-Pac the biggest market for SOIs, to flourish by 2024

Silicon on Insulator (SOI) caters to the demand of the electronic industry, and thus the market will increase and expand with the varied demands in the electronics domain. The electronic boom in the industry has caused a surge in consumer electronics such as digital cameras, television, gaming...

Technology Hardware Components
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/12/anthony%20%281%29.jpg?itok=1_onx3pu
B'casters' easing ATSC 3.0 transition: Artel, Qligent integrate

Real-time, multimedia delivery solutions company Artel has partnered cloud-based, enterprise-level media analysis specialist Qligent to help broadcasters ease the transition to ATSC 3.0.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/29/Convergence_0.jpg?itok=YbX2BAHO
Convergence: Sinclair Broadcast co ties up with India's Saankhya

MUMBAI: ONE Media 3.0, a wholly-owned subsidiary of Sinclair Broadcast Group, Inc. has announced an agreement with Saankhya Labs, a leader in the development of Cognitive Software Defined Radio (SDR) chips, to accelerate the development of ATSC 3.0 (the Next Generation standard) chipsets.

Technology Hardware Components
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/28/Siemens-Sumitomo_1.jpg?itok=5cxUHrJ7
Siemens & Sumitomo win US$ 520m Pugalur-Trichur HVDC and cable VSC order

MUMBAI: A consortium between Siemens and Sumitomo Electric Industries Ltd. has been awarded an HVDC order from Indian transmission operator Power Grid Corporation of India to supply a high-voltage direct current (HVDC) transmission system.

Technology Hardware Components
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/25/Sanjay%20Sethi-800x800.jpg?itok=8Yt0QcPi
Electronic Manufacturing Cluster in Au'bad gets govt nod

NEW DELHI: The the first Brownfield Electronic Manufacturing Cluster (EMC) in Aurangabad under the Electronic Manufacturing Clusters (EMC) scheme has received final approval from the Electronics and Information Technology Ministry. India Electronics and Semiconductor Association (IESA), the premier...

Technology Hardware Components
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/23/stb%20%281%29.jpg?itok=pU2kNGZD
Indian and Chinese companies tie up for pre-integrated VAS Ready STB

Technology company specializing in digital media Corpus and Chinese digital products supplier Jiuzhou are to offer an STB solution bundled with Value Added Services (VAS) applications to enable operators monetize their digital investments and achieve faster ROI and profitability.

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/21/qw%20%281%29.jpg?itok=xNbG4zeg
Spectranet video delivery optimised through Qwilt

Broadband Internet Service Provider Spectranet has chosen content delivery and open caching solutions provider Qwilt’s award-winning open caching solution to optimise over-the-top (OTT) video delivery and improve Quality of Experience (QoE) for its subscribers.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/17/camron-o-nil.jpg?itok=isUPKsXu
Adore partners Riedel solution

MUMBAI: In its continuing quest to provide broadcasters with traditional and new media solutions, systems integrator Adore Technologies Singapore has selected Riedel's Artist digital matrix intercom solution for Accenture's state-of-the- art webcast facility in Gurgaon, India.

Technology Software Applications

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories