Colors launches mobile app for Jhalak Dikhhla Jaa

Mumbai: Colors has launched a mobile application for its celebrity dancing reality show, Jhalak Dikhhla Jaa.

The application will be available on all three - Blackberry, Android and iOS - platforms.

The application aims to "step out" and reach the technology savvy population of the country.

Colors has worked with InTime Media, in association with BBC Worldwide, to develop this application which will translate the on screen episodes alive on mobile screens.

Colors digital head Vivek Shrivastav said, "With this season of Jhalak Dikhhla Jaa, we wanted to step out and do something that we have never done before. By creating this application, we are reaching out to the thousands of technology enthusiast who are on the go and want the world at their finger tips."

The app will have interactive features that will appeal to the visual, intellectual and socially active person. Users can explore videos, revisit popular episodes, performances along with some behind the scene trivia, and follow all tweets of Jhalak through the social media tracker besides vote.

"We wanted to introduce an off air engaging application that is accessible on mobile. The show has been very active on social media and with the launch of the application we are hoping to get viewers to enjoy their favourite show and be part the extravaganza anytime," Shrivastav added.

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