Technology

Coca-Cola partners with Contests2win for IPL

MUMBAI: Coca-Cola has tied up with C2W Digital, the digital agency of contests2win.com.


The ‘Coke Dare Series‘ has been launched and features two advergames, made for the fans of the Delhi Daredevils Indian Premier League (IPL) franchise.
 
The series is based on the IPL tournament where players can step into the shoes of the Delhi Daredevils and play matches. The game is being positioned as a complete package from the toss to batting and bowling.


The twist in this game is a ?Dare? that the bowler / batsman can throw at the opposition, winning which will ensure the game will be won by the team / player at that moment itself.


The second game, Runathon, emulates a game that involves challenging friends to beat the score. The player has to keep the cricket ball up in the air for as long as possible while collecting runs which appear on the screen.
 
The games are hosted on www.delhidaredevils.com/cokedaredevils and can be played without registering also. This is a part of the digital initiative that Coca-Cola has undertaken for the IPL and it is on full display on the website www.delhidaredevils.com with an option for an user to become a Fan of the Delhi Daredevils.


The beverage conglomerate has done a double take on this promo by launching a sales linked promo also in which every Pet bottle of Coke has a nine digit code that can be used to accumulate runs and also to register online on www.delhidaredevils.com/cokedaredevils. Every member who registers becomes a Classic Member and is entitled to a freebie. Users also have the option of becoming Silver and Gold members by paying Rs 599 / Rs 999 on the site and avail of prizes.


Coca-Cola brand manager Avishek Mandal said, "We have been working with C2W Digital for the last many years for digital and sales linked initiatives. This time around we wanted a 360 degree inclusive approach and wanted to activate the digital platform in addition to on ground and retail activation. Gaming is catching up in a big way in India and for IPL and our association with the Delhi Daredevils, games is a must have."


C2W Digital business head Gaurav Sharma says, "The brief was simple from Coke - to create engagement with the Delhi Daredevils and IPL in a fun and engaging manner. Advergames help a brand weave brand communication in a very seamless and fun manner. Flash based games are becoming increasingly popular in India and are among the top activities for online users. Since the games went live recently they have registered nearly 50,000 plays."

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/05/16/divesh.jpg?itok=zBE4YL3k
Livestreaming App SWOO sees momentum in India; Launches Trivia Format in India

SWOO, a leading global livestreaming platform established in Middle East, today announced the launch of its SWOO TRIVIA SHOW ? a celebrity hosted live video streaming game show for Indians. SWOO is a user friendly, engaging and feature-rich live broadcasting app available across Android/ iOS/ Web...

Technology Software Applications
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/05/14/TiVo-800.jpg?itok=YeoN1Hcd
TiVo exits STB business

MUMBAI: TiVo is exiting the manufacturing, sales and distribution of set-top boxes to a yet-undisclosed third party, the company has said.

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/05/09/iot.jpg?itok=8nXgmc_U
IET India IoT Panel joins hands with exhibitions india group for the 3rd edition of IoT india congress

IoT India Congress is India?s Platform of Platforms for the Internet of Things conceptualized by IET India IoT Panel, a think tank constituted by the Institution of Engineering and Technology (IET) India. The 3rd edition of IoT India Congress will be hosted in collaboration with India?s leading...

Technology Software Firmware
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/05/08/lexi.jpg?itok=uPD543QG
Tata Elxsi's Automation suite adopted by pan-European Media and Telecommunications Company

Tata Elxsi, a global design and technology services company, announced the licensing of its integrated test automation and monitoring suite ?FalconEye? to a pan-European media and telecommunications company for OTT automation and improving streaming performance.

Technology Software Firmware
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/04/13/nabshow.jpg?itok=S9rP2yss
Verimatrix recognized for contributions to latin american Pay-TV market with PRODU award win at NAB Show

LAS VEGAS: Verimatrix, a specialist in securing and enhancing revenue for network-connected devices and services, has received the PRODU Award for Best Pay-TV Technology Contribution on behalf of its MultiRights? OTT solution. MultiRights helps service providers effectively navigate the modern OTT...

Technology Software Firmware
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/04/09/magai.jpg?itok=233hZ8S7
Amagi debuts machine-learning powered content-preparation suite

Amagi, a cloud-based technology provider for media processing, has launched Tornado, a machine learning-based content preparation service that enables TV networks and content owners to scale their operations and accelerate broadcast workflows.

Technology Hardware Components
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/03/08/tivo.jpg?itok=1e68Zg0C
Sharp and TiVo extend interactive program guide deal to power content Discovery across entertainment devices

MUMBAI: TiVo Corporation (NASDAQ: TIVO), a global leader in entertainment technology and audience insights, today announced that Sharp Corporation will further utilize TiVo?s G-Guide HTML across Sharp 4K smart TVs and Ultra HD Blu-ray recorders in Japan, TiVo?s G-Guide xD app and remote schedule...

Technology Hardware Components
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/01/25/priyanka.jpg?itok=s2F-oxzy
HARMAN announces Priyanka Chopra as global brand ambassador

HARMAN International, a wholly-owned subsidiary of Samsung Electronics Co., Ltd. focused on connected technologies for automotive, consumer and enterprise markets, today announced that actress, singer, producer and philanthropist Priyanka Chopra has been named a global brand ambassador for the...

Technology Hardware Components
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/01/24/etere_0.jpg?itok=PCzLNCEq
Etere HSM expands interoperability with Grass Valley

Etere HSM features an integration with Grass Valley that improves interoperability, streamlines connectivity, enables faster content processing and includes deep archive capabilities. Etere introduces a new integration layer between Etere Hierarchical Storage Management (HSM) and Grass Valley...

Technology Hardware Components

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories