CNN launches iPad application on App Store

MUMBAI: US news broadcaster CNN‘s application for iPad is now available on the Application Store.

The CNN application is designed to provide users with an immersive and visual news experience that takes full advantage of iPad’s real estate and Multi Touch interface.
Simultaneous to this launch, the CNN application for iPhone and iPod in the US will be available for free and a major update to the International version will add live breaking news video.

Said senior VP and GM KC Estenson, “High quality, world-class journalism is what CNN does best, whether live breaking news, hard-hitting interviews or in-depth investigations, and our iPad app presents that content to the world in a wholly new way.

“This application harnesses the best of what the iPad offers by leveraging striking photos and videos; elegant, multi-touch navigation and the ability to share content with your friends via social media.” 
Focused on creating a transformative news experience for its audience, the CNN application for iPad combines imagery with reporting from CNN, including text stories, blog posts, photo galleries, and live or on-demand video. Users have the ability to toggle between US and International news preferences both of which serve live video of breaking news and select events as they happen. Additionally, when in the US News Preference, users can listen to hourly audio news updates from CNN Radio.
The CNN application also places emphasis on user participation, adding an accessible user comment feature that runs alongside content on the screen. Additionally, users can share text stories, images and videos from the App via email, Facebook and Twitter.

CNN Mobile VP Louis Gump said, “One of the things about the app that excites us most is the ability to serve the news needs of iPad users while also exposing them to original, enterprise content from CNN that will surprise and delight them.

The CNN App for iPad provides users with three viewing options: Broadsheet, List View and Slide Show.

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