CN, Pogo to tap new digital revenue streams

MUMBAI: Turner‘s kids channels Cartoon Network and Pogo kicked off the year with a combined 40 per cent ad revenue growth in the first quarter and now will be building digital products across all platforms -PC web, mobile, social web - to perk up the inflow.

Turner is planning to open up new consumer revenue streams through online games from its two channels. It is also looking at The Cartoon Network online store to attack the currencies.
Says Turner International India VP and deputy GM – entertainment networks, South Asia Monica Tata, “The year will also see us consolidate our efforts in expanding our revenue base by generating revenues from non linear content like syndication, VOD, games, as well as from platforms like mobile and broadband.”

According to Tata, Turner’s kids channels’ online destinations have experienced an aggressive growth and will soon become a key platform wherein content is consumed, widening the audience profile and giving access to newer audiences across the globe. 
“In 2009, our sites alone attracted over 15 clients and 21 campaigns across categories - be it FMCG, confectionery, toys, footwear and sports gear,” she says.

Cartoon Network and Pogo are already available on Tata Photon cards (mobile Internet TV) and Aplaya – MTS (mobile data card service provider). Cartoon Network is almost present on all major GSM and CDMA operators for TV streaming, notes Tata. “And soon our channels will also be launched on new mobile operators like Virgin Mobile.”

In 2009, Cartoon Network launched comics of its toon stars - Ben 10, The Powerpuff Girls, Johnny Bravo and Dexter on mobile handsets. These comics are available through Airtel, Idea, Reliance Mobile and TATA DoCoMo amongst others.

“We had our successful innings with Cartoon Network Toon Cricket and BEN 10 mobile game in 2009. Ben 10: Battle for the Omnitrix mobile game phone has achieved 1 million mobile paid downloads in India as of March 2010.

“Chhota Bheem is doing approximately 2000 – 2500 downloads a day. We are incorporating a contest and this will drive download to 5000 per day per our estimate.

We have also extended our original shows such as M.A.D as part of active learning for all Tata Sky viewers,” she informs.

Ad sales will still remain the primary medium to drive in revenues. With a base of 153 unique advertisers, 475 brands across Cartoon Network and Pogo, the top 10 advertisers grew by 20 per cent in 2009.

“60 new advertisers came aboard Cartoon Network and Pogo in 2009. Additionally, the non kids advertiser spends grew at over 25 per cent CAGR. This is because advertisers such as P&G, Reckitt, LG, Whirlpool, Godrej, LIC and SC Johnson continued advertising on Cartoon Network and Pogo despite the cautionary sentiment in 2009,” Tata avers.

Latest Reads
Livestreaming App SWOO sees momentum in India; Launches Trivia Format in India

SWOO, a leading global livestreaming platform established in Middle East, today announced the launch of its SWOO TRIVIA SHOW – a celebrity hosted live video streaming game show for Indians. SWOO is a user friendly, engaging and feature-rich live broadcasting app available across Android/ iOS/ Web...

Technology Software Applications
TiVo exits STB business

MUMBAI: TiVo is exiting the manufacturing, sales and distribution of set-top boxes to a yet-undisclosed third party, the company has said.

Technology Hardware Set-top Boxes
IET India IoT Panel joins hands with exhibitions india group for the 3rd edition of IoT india congress

IoT India Congress is India’s Platform of Platforms for the Internet of Things conceptualized by IET India IoT Panel, a think tank constituted by the Institution of Engineering and Technology (IET) India. The 3rd edition of IoT India Congress will be hosted in collaboration with India’s leading...

Technology Software Firmware
Tata Elxsi's Automation suite adopted by pan-European Media and Telecommunications Company

Tata Elxsi, a global design and technology services company, announced the licensing of its integrated test automation and monitoring suite ‘FalconEye’ to a pan-European media and telecommunications company for OTT automation and improving streaming performance.

Technology Software Firmware
Verimatrix recognized for contributions to latin american Pay-TV market with PRODU award win at NAB Show

LAS VEGAS: Verimatrix, a specialist in securing and enhancing revenue for network-connected devices and services, has received the PRODU Award for Best Pay-TV Technology Contribution on behalf of its MultiRights™ OTT solution. MultiRights helps service providers effectively navigate the modern OTT...

Technology Software Firmware
Amagi debuts machine-learning powered content-preparation suite

Amagi, a cloud-based technology provider for media processing, has launched Tornado, a machine learning-based content preparation service that enables TV networks and content owners to scale their operations and accelerate broadcast workflows.

Technology Hardware Components
Sharp and TiVo extend interactive program guide deal to power content Discovery across entertainment devices

MUMBAI: TiVo Corporation (NASDAQ: TIVO), a global leader in entertainment technology and audience insights, today announced that Sharp Corporation will further utilize TiVo’s G-Guide HTML across Sharp 4K smart TVs and Ultra HD Blu-ray recorders in Japan, TiVo’s G-Guide xD app and remote schedule...

Technology Hardware Components
HARMAN announces Priyanka Chopra as global brand ambassador

HARMAN International, a wholly-owned subsidiary of Samsung Electronics Co., Ltd. focused on connected technologies for automotive, consumer and enterprise markets, today announced that actress, singer, producer and philanthropist Priyanka Chopra has been named a global brand ambassador for the...

Technology Hardware Components
Etere HSM expands interoperability with Grass Valley

Etere HSM features an integration with Grass Valley that improves interoperability, streamlines connectivity, enables faster content processing and includes deep archive capabilities. Etere introduces a new integration layer between Etere Hierarchical Storage Management (HSM) and Grass Valley...

Technology Hardware Components

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories