Technology

China's You on Demand in VoD deal with Paramount Pictures

MUMBAI: Pay-Per-View (PPV) and Video On Demand (VOD) platform in China, You On Demand, has signed an agreement to offer Paramount Pictures titles through its Transactional Video On Demand (TVOD) and Subscription Video On Demand (SVOD) services in the People‘s Republic of China.


The titles that will be available to You On Demand customers include the ‘Mission: Impossible‘ franchise starring Tom Cruise, including the latest in the series, ‘Mission: Impossible – Ghost Protocol‘, Michael Bay‘s ‘Transformers‘, the Coen Brothers‘ ‘No Country For Old Men‘ and director/producer J.J. Abrams‘ ‘Star Trek‘.


You On Demand CEO, chairman Shane McMahon said, "Paramount Pictures is one of Hollywood‘s most iconic studios and we are delighted to offer films from its rich library to our customers. The addition of Paramount‘s roster now gives YOU On Demand the most vibrant and compelling titles available in the People‘s Republic of China."


Paramount now joins Warner Bros. Entertainment, Disney Media Distribution, Lionsgate, Miramax Pictures, Magnolia Pictures, Gravitas Ventures, Film Buff, K2 Communications, 3net and Big Mama Digital Entertainment (Karaoke) as content providers working with You On Demand in its efforts to bring the best in home entertainment to audiences in China.

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