China HDTV subscribers cross 2 million mark

MUMBAI: Cogo Group has announced that upgrades to High Definition Television (HDTV) in China are accelerating with total subscribers reaching over two million.

A combination of strong consumer demand and aggressive roll-out schedules are helping to fuel this growth. 
Cogo is currently working with over 20 manufacturers of HDTV set-top boxes as it continues to pursue new customers.

Over the last few years, Cogo has worked closely with its key HDTV component supplier to develop customized solutions. Cogo previously revealed its design wins for HD solutions, which it will provide to multiple top-tier set-top box manufacturers.

Cogo believes its partner, a global leader in semiconductors, has gained material share in HDTV set-top boxes versus other standard digital TV solutions in China.

Based on current projections, HDTV subscribers are expected to reach six million by the end of 2010. Cogo expects that over time the majority of China‘s over 1,000 city-based cable operators will ultimately roll out HDTV.

Given the country‘s increase in cable subscribers and base of 60 million digital subscribers, Cogo believes HDTV in China will reach over 30 million by the end of 2012. The company continues to believe that the preferred method for upgrade will include the purchase of a new set-top box.  
Cogo CEO Jeffrey Kang says, "We are benefiting from a continued strong macro backdrop in China across both the industrials and consumer segments. This, combined with a series of new revenue streams, will continue to drive improvements across all our businesses throughout the second half of 2010."

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