Technology

Cellcast PLC offloads majority stake to PE firms, Indian outfit launches social TV channel MyTV

MUMBAI: UK-based Cellcast PLC, a leading provider of participatory television programming and interactive telephony technology for the fast growing cross-platform digital entertainment sector, has parted with a majority stake to two private equity firms in Cellcast Asia Holdings, Mauritius (CAH).


CAH wholly owns the India outfit, Cellcast Interactive India.


Sources familiar with the development said while the PE firms will hold around 62 per cent in CAH, Cellcast PLC ( listed in UK) will reduce to a small minority. The management team of Cellcast Interactive India will have a bigger stake than Cellcast PLC but Indiantelevision.com couldn‘t confirm the exact holdings.


"Cellcast PLC has become a minority partner. The management team has roped in a new investor in the second round of funding," said Cellcast Asia Holdings founder and CEO Pankaj Thakar.


Vertex, a wholly-owned subsidiary of Temasek Holdings, has participated in the second round of funding. CAH has raised $9.5 million in the fresh round of funding. Canaan Partners, which manages capital of $3.5 billion, had pumped in $5.25 million in the first round.


Cellcast Interactive India has launched a new and one-of-its-kind social TV channel, MyTV. It will bring about interactivity across three platforms – television, Internet (including social media platforms) and mobile. Viewers participating in any show will be able to see interactions from other mediums as well as in real time.


"We have an investment outlay of Rs 750 million for MyTV," said Thakar.


The programming of the channel will remain ad free but the content will be created in such a way that brands can be integrated into it.


MyTV is being made available across the western, eastern and northern belts of the country. The company has already done distribution deals with Hathway, Airtel Digital TV and Reliance Digital TV apart from independent operators in Delhi, Pune, Mumbai and Punjab markets.


"Our aim is to reach to over 35 million analogue and digital homes in the first phase itself," Cellcast COO - Television Ashutosh said.


The channel aims at reaching out to varied audiences in the 15+ age group.


Ashutosh added, “Our vision of creating MyTV was to offer consumers another interactive platform where the multiple mediums can be integrated to offer an enhanced experience. Our viewers are our customers, thus the value delivered by this channel needs to be so much more. Also, by eliminating ad breaks on MyTV, our audience will be more engaged on this unique interactive approach to entertainment. Each of our shows are independent properties with separate online and offline revenue streams.”


BAG Network is the official distribution partner of Cellcast’s MyTV, especially across the Hindi-speaking belt in India.


The channel features over 20 hours of programming with shows like Bid2Win, My Studio, The Big Deal and Chor Machaye Shor, among others.


Additionally, MyTV has signed actors like Aman Verma, Swapnil Joshi and Sudha Chandran to host some of its properties.


Thakar said, “Cellcast is a pioneer in the business of interactive television. With a change in the profile of the television audience over the last few years, there has been a shift in the way the younger audience wants to interact with content they see on television. MyTV will fill this void by offering viewers an opportunity to connect and interact with content actively rather than just view it as passive participants."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/04/sanjeev.jpg?itok=jSKv0oLN
Pune Times joins hands with the Pune Police to launch the 'City Safe' app, as part of #MakeMyCitySafe initiative

Pune Times, city supplement of leading media house, The Times of India, has joined hands with Pune Police to support an initiative for women’s safety in the city. Pune Times has launched its campaign #MakeMyCitySafe as a big shout out to the youth of Pune to come together to make the city safer...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/06/Navanit-Samaiyar_0.jpg?itok=fQLjKjss
HAL Robotics ropes in Navanit Samaiyar as board member and advisor

MUMBAI: HAL Robotics has roped in Navanit Samaiyar as its board member and advisor. Samaiyar has a record of setting up, scaling and transforming businesses across a very wide cross section of industries spanning from IT/ ITeS to steel, telecom, engineering goods, earthmoving machinery, logistics...

Technology Hardware Components
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/07/Arnab-Goswami.jpg?itok=VUCIzU8A
Republic TV launches Android app

MUMBAI: Republic TV is on a roll. From rocking the ratings chart in launch week itself to going international, the channel has added one more accomplishment to its kitty. The Republic TV Android app is now live.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/11/STB.jpg?itok=WsiaUBr8
STB cos in India, China enhancing features, providing customised solutions, Technavio enlists top vendors

MUMBAI: The global STB market is characterised by intense competition as the market is saturated in developed countries. The market share of these players is declining because of the entry of new players. The STB companies are enhancing the features of STBs and providing customised solutions to...

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/09/PFT.jpg?itok=VJugic3c
India's PFT Clear Media ERP suite to help US' PBS content delivery

MUMBAI: Prime Focus Technologies (PFT), the technology arm of Prime Focus, announced that its CLEAR™ Media ERP Suite has been selected by Public Broadcasting Service (PBS) to enhance their Network Operations Center (NOC) ecosystem efficiencies and sustainability, with the objective of reducing...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/09/JosephSiino.jpg?itok=doyka7Tg
Broadcasters, OTTs to gain as Via adds xHE-AAC at special rate

MUMBAI: Via Licensing Corporation, a intellectual property solutions provider, has announced the upcoming availability of Extended High Efficiency AAC (xHE-AAC) as part of the Advanced Audio Coding (AAC) patent pool. The expanded patent pool licence will be available at no additional cost to...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/06/Brian_Morris-Colin_Smith.jpg?itok=xVBB0KbV
Tata Comm to deliver Motorsport videos on global devices

MUMBAI: Tata Communications will now deliver video content for Motorsport.tv viewers' all devices over its global network. The two have partnered to power the growth of the network’s internet television platforms.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/06/ChyronHego_0.jpg?itok=qWRkJ4jh
How to create live video content sans pros, convert radio broadcast into visual show

MUMBAI: ChyronHego will be showcasing its live production, automation solutions at Broadcast India show in Mumbai in mid-October.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/03/Arvin%20patel%20tivo.jpg?itok=Ieo7eXfw
Sony renews IP licence deal with TiVo

MUMBAI: TiVo Corporation, a leader in entertainment technology and audience insights, has announced that Sony Corporation, a leader in consumer electronics, has renewed its multi-year intellectual property (IP) licence agreement. The license to TiVo’s patent portfolios covers all of Sony’s...

Technology Software Applications

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories