Technology

Cellcast launches in Sri Lanka













MUMBAI: Cellcast Interactive India which works in the area of interactive television has begun operations in Sri Lanka with the launch of its award-winning interactive auction show Bid2Win on Derana TV.


Cellcast says that Sri Lanka’s rapidly expanding mobile phone base of 5.4 million users, about 28 per cent of the country’s 19 million population, along with its advanced 3G-based mobile infrastructure, makes it a prime market for its products

 

Bid2Win is the first direct participation TV programme in Sri Lanka, and the first to use premium SMS to create new revenue streams for mobile operators and broadcasters. Featuring prominently in Sri Lanka’s prime-time TV schedules, Bid2Win has received millions of responses since its launch in November 2006.


Bid2Win is one of a portfolio of participation-TV formats developed by Cellcast plc and has been sold to over eight markets. During the half-hour show, audiences are shown a high-value aspirational product and encouraged to send premium-rate SMS containing a unique, low bid. The auction engine evaluates the bids and maintains the “current lowest bidder” at all times. It also responds to every bidder with the status of his/her bid. At the end of the auction period (24 hours), the final winner is declared. The bidders and current winner information is shown in real-time on TV during the half-hour show and can be seen on the Internet at all times.

 

Cellcast Interactive India CEO Pankaj Thakar says, “The Cellcast Group is a pioneer in participation content and premium rate mobile entertainment services across the world. I am delighted with the substantial audiences Bid2Win has attracted on Derana TV and I’m pleased to confirm we will shortly be introducing more of these types of shows in Sri Lanka to meet local demand.


“The launch of our programmes in Sri Lanka is the natural outcome of our successful operation in India. With proven formats and technologies and an experienced team based in Mumbai, we plan to export our mobile phone linked interactive television products to other South Asian markets. Mobile phone usage in the region continues to enjoy huge growth, and in today’s multi-channel television environment, audiences are hungry for new forms of entertainment.”


Derana TV is a terrestrial broadcasters in Sri Lanka. Cellcast CEO Andrew Wilson says, "Sri Lanka is the twenty-ninth country in which our programmes and applications have been launched, demonstrating the effectiveness of our interactive broadcast model which is delivering both new revenue streams and the active engagement of television audiences worldwide.”


In January 2007 Cellcast had launched Sumo.TV which offers India’s first end-to-end user-generated content (UGC) solution for broadcasters.


The Cellcast Group’s participation TV formats are scalable from small satellite channels to major terrestrial broadcasters, suitable for all countries, languages and cultures, and are generating significant revenues for its broadcast partners in Europe, the Middle East and Asia. The group‘s proprietary programming content captures new telephony-based pay-to-participate revenue streams that are independent of subscription income and advertising.


Also Read

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/06/Navanit-Samaiyar_0.jpg?itok=fQLjKjss
HAL Robotics ropes in Navanit Samaiyar as board member and advisor

MUMBAI: HAL Robotics has roped in Navanit Samaiyar as its board member and advisor. Samaiyar has a record of setting up, scaling and transforming businesses across a very wide cross section of industries spanning from IT/ ITeS to steel, telecom, engineering goods, earthmoving machinery, logistics...

Technology Hardware Components
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/07/Arnab-Goswami.jpg?itok=VUCIzU8A
Republic TV launches Android app

MUMBAI: Republic TV is on a roll. From rocking the ratings chart in launch week itself to going international, the channel has added one more accomplishment to its kitty. The Republic TV Android app is now live.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/11/STB.jpg?itok=WsiaUBr8
STB cos in India, China enhancing features, providing customised solutions, Technavio enlists top vendors

MUMBAI: The global STB market is characterised by intense competition as the market is saturated in developed countries. The market share of these players is declining because of the entry of new players. The STB companies are enhancing the features of STBs and providing customised solutions to...

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/09/PFT.jpg?itok=VJugic3c
India's PFT Clear Media ERP suite to help US' PBS content delivery

MUMBAI: Prime Focus Technologies (PFT), the technology arm of Prime Focus, announced that its CLEAR™ Media ERP Suite has been selected by Public Broadcasting Service (PBS) to enhance their Network Operations Center (NOC) ecosystem efficiencies and sustainability, with the objective of reducing...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/09/JosephSiino.jpg?itok=doyka7Tg
Broadcasters, OTTs to gain as Via adds xHE-AAC at special rate

MUMBAI: Via Licensing Corporation, a intellectual property solutions provider, has announced the upcoming availability of Extended High Efficiency AAC (xHE-AAC) as part of the Advanced Audio Coding (AAC) patent pool. The expanded patent pool licence will be available at no additional cost to...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/06/Brian_Morris-Colin_Smith.jpg?itok=xVBB0KbV
Tata Comm to deliver Motorsport videos on global devices

MUMBAI: Tata Communications will now deliver video content for Motorsport.tv viewers' all devices over its global network. The two have partnered to power the growth of the network’s internet television platforms.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/06/ChyronHego_0.jpg?itok=qWRkJ4jh
How to create live video content sans pros, convert radio broadcast into visual show

MUMBAI: ChyronHego will be showcasing its live production, automation solutions at Broadcast India show in Mumbai in mid-October.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/03/Arvin%20patel%20tivo.jpg?itok=Ieo7eXfw
Sony renews IP licence deal with TiVo

MUMBAI: TiVo Corporation, a leader in entertainment technology and audience insights, has announced that Sony Corporation, a leader in consumer electronics, has renewed its multi-year intellectual property (IP) licence agreement. The license to TiVo’s patent portfolios covers all of Sony’s...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/30/cable-wire.jpg?itok=vJM4lI00
Digital TV, growing telecom major drivers of coaxial cable growth in A-Pac: Study

MUMBAI: The global coaxial cables market is mature owing to the use of coaxial cables in industries for a long time and the slow or stagnant product innovation.

Technology Hardware Components

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories