CBS partners with community sites, social application providers to add interactivity to its Audience Network

MUMBAI: US media conglomerate CBS‘ division CBS Interactive is partnering with community-building websites and social application providers to add greater user functionality to the online CBS Audience Network.

The announcement includes deals with new companies as well as expanded relationships with existing CBS Audience Network partners.

Through these online properties and social application providers, users can easily incorporate CBS clips into their profiles, websites, blogs, widgets, wikis, and community pages. This enables them to discover and personalise CBS content and to use it to communicate with others. At the same time, CBS gains promotional value online while learning about its audience.


The online partners that currently make up the syndication side of the CBS Audience Network, as announced last month, include AOL, Microsoft, CNet Networks, Comcast, Joost, Bebo, Brightcove, Netvibes, Sling Media and Veoh. CBS also has distribution deals with Amazon, Apple and Yahoo, among others.

New online partners adding increased functionality to CBS Audience Network include:

-- Automattic - Automattic‘s flagship product is WordPress, the blogging software used by millions of bloggers and media publishers. Automattic also operates Akismet, the leading anti-spam service for blogs, social networks, forums and wikis.

-- Clearspring - It provides cross-platform widget services. They make it easy to use content and services from across the Internet to weave personalized experiences. With their flagship service, digital content and service providers can easily package, distribute, and analyze the performance of widgets via a single platform.

-- Dave Networks - This is the first provider of an integrated video distribution and social community platform designed to ignite brands. Boasting a robust set of software features, Dave empowers brands to build digital ecosystems through interactive video social community portals that function as a public hub where customers, fans, and users can develop dynamic personalised profiles, upload and share content, blog/video blog, comment on message boards.

-- Goowy Media - Goowy develops innovative online products and services including yourminis, a widget platform that simplifies widget development, syndication and measurement for content owners and 3rd party developers. In addition, offers a destination gallery that allows consumers to discover Widgets for one‘s Blog, website, personalized startpage, or desktop.

-- Meebo - This is a website for instant messaging that lets one IM from any computer and access all of one‘s friends in one place. meebo recently announced ‘meebo rooms,‘ places where users can chat and view media live with their friends.

-- Ning - This platform allows anyone to create their own social network about anything. The free service allows anyone with an idea for a social network to choose a combination of features (videos, blogs, photos, forums, etc.) from an ever-growing list of options and customize their social network in any way they want to.

-- RockYou! - RockYou! is the leading provider of widgets on the web. The company serves over 150M widgets viewed per day to over 200 countries on social networks like MySpace, Facebook, Friendster, and Bebo.

RockYou! widgets include photo slideshows, glitter text and voicemail accessories that are simple to use and enable people to frequently refresh their online style. RockYou!‘s widgets enable advertisers to connect to an established online community that embraces viral user generated content and is one of the first sites to offer revenue sharing opportunities for partners.


CBS Interactive president Quincy Smith says, "Today, we are taking the CBS Audience Network directly to the user. In launching the CBS Audience Network we solidified our position as the most widely distributed professional content provider on the Web thanks to our great video distribution partners.

"We now want to empower our audience to be creative and deepen their experience with our content by allowing them to share and embed CBS-provided clips to their blogs, wikis, widgets, community sites and whatever else gets thrown our way. We are delighted to have so many quality partners -- established and start ups -- helping to bring CBS content to the online community."

Latest Reads
Highly-beneficial interactions take place at Broadcast India '16

The 26th Broadcast India Show concluded over the weekend in Mumbai, and was easily the most exciting Broadcast India Show yet. With thousands of eager, high-quality trade visitors swarming the show floor, a sentiment signalling highly-beneficial exchanges and interactions echoed through the halls...

Technology Software Applications
India, China to propel APAC, beat CAS Europe market share

APAC is expected to overtake the market share of Europe in future due to an increasing demand for digital TV set-up boxes in countries such as China and India. North America and Europe dominated the global CAS market in 2015. APAC region is estimated to mark a growth rate of 12.0 per cent CAGR...

Technology Hardware Set-top Boxes
India lucrative market for 4K UHD STBs: Grand View Research

Here’s a view on the demand for 4K or ultra high definition (UHD) set-top boxes (STBs) in India.

Technology Hardware Set-top Boxes
Infor appoints Dass as south Asian subcontinent V-P

Infor, a leading provider of business applications specialized by industry and built for the cloud, has appointed Ashish Dass as the vice president and managing director for the south Asian subcontinent. Infor software helps eliminate the need for costly customization through embedded deep...

Technology Software Applications
Siti & DishTV opt for Conax conditional access

The Essel group has been using Conax’s tech for sometime now for its Siti Network (earlier known as Siti Cable). Now the group has extended that partnership for another product for both Siti Network and DTH operator Dish TV India. This time it is for the cardless set top boxes that the two are...

Technology Hardware Set-top Boxes
Imagine Communications extends functionality of Selenio One unified transcoding platform to OTT

MUMBAI: Imagine Communications, empowering the media and entertainment industry through transformative innovation, today introduced a high-density adaptive bitrate (ABR) transcoding product built on Selenio One™, the company’s software-defined linear transcoding platform. Selenio One is designed...

Technology Hardware Components
DJI Makes Your Smartphone Smarter with the New Osmo Mobile

DJI, the world leader in creative camera technology, Thursday launched the Osmo Mobile, an extension for smartphones that turns them into intelligent, precision camera systems.

Technology Hardware Components
Prime Focus Tech gets funding from PE firm Ambit Pragma

MUMBAI: Prime Focus Technologies (PFT) – the technology offshoot of media services company Prime Focus - informed the Bombay stock exchange today that it had received its first round of funding from growth capital private equity fund Ambit Pragma.

Technology Software Applications
Three new products developed by C-DOT launched on its Foundation Day

Communications Minister Manoj Sinha today expressed the hope that 100,000 Gram Panchayats (GPs) will be connected through Optical Fibre Cable (OFC) by March next to set up a network infrastructure to serve the rural masses.

Technology Hardware Distribution

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories