CBS launches ipad app for '60 Minutes'

MUMBAI: US broadcaster CBS has announced that its news show, 60 Minutes,is now available on iPad and is the first primetime news magazine to have its own stand-alone application for the hand-held device.

Content from the television broadcast and its many online features will be offered on the new app, now available for $4.99 from the App Store or at
60 Minutes executive producer Jeff Fager said, "It is an exciting new way to watch our stories. I love everything about it-the way the app looks, the way the stories play, and the fact that viewers can watch them anytime they want."

CBS Mobile senior VP, GM Rob Gelick said, "The 60 Minutes app takes full advantage of the generous screen size and unique features of the iPad, including high quality video. The app allows fans to extend their engagement with 60 MINUTES on a format that is easy to navigate and highly visual."

The 60 Minutes iPad app delivery video and text versions includes weekly previews, segments, web extras and clips. It also features new original content from the 60 Minutes online series, where users can experience a behind-the-scenes look at the production of 60 Minutes stories and view archival segments directly related to the week‘s headlines.
iPad users of the app will also be able to search 60 Minutes‘ archive for stories from the present or past seasons and be able to browse segments by categories such as Newsmakers, Politics, Health and Science, Business, Sports, and Entertainment. The content is also searchable by correspondent name.
CBS Mobile and Treemo Labs partnered to develop the 60 Minutes app. The content is delivered over WiFi and 3G networks to ensure the optimal viewing experience, no matter how users are connected.

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