Technology

Casbaa to organise digital summit in Singapore next month

MUMBAI: Casbaa will organise Digital Matters summit in Singapore from 22-23 May.


The aim is to addresses the critical issues of content
monetisation and production in the digital age. As technological innovation continues to change lives, the digital discussion will become more detailed and wide ranging.


Topics of Digital Matters will include:


- App, app and away: Synchronising apps with other existing platforms
- Twittering on: Social media success factors
- Digital advertising: Increasing engagement and connectivity with consumers
- Going mobile: Aligning developments in mobile technology with digital content
- Gaming: All play and no work? How gaming monetises digital content
and the lessons learnt
- Read all about it: Publishers adapting to and monetising digital content
- Financing options for the music and entertainment industry: The long
and winding road
- Who is cloning who? What the west can learn from China’s digital revolution


The speakers will include YouTube global head of music, games and platforms Chris Maxcy, Endemol Worldwide Brands director Asia Gerald Smith and Social@Ogilvy Asia Pacific director Thomas Crampton Digital Matters 2012 is supported by the Singapore Tourism Board and Infocomm Development Authority of Singapore.

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