Technology

Casbaa convention to debate on pay-TV potential

MUMBAI: The Cable and Satellite Broadcasting Association of Asia (Casbaa) has announced details of the Casbaa Convention 2010 to be staged in Hong Kong from 25– 28 October.


Themed Unlock Your Networks, the four-day Casbaa Convention 2010 will gather operators, content providers, satellite services, technology, carriers and ad agencies together to further unlock the vast pay-TV potential across Asia.
 
Casbaa expects a thousand delegates to attend the convention. Several companies have committed their support to the event including Comcast, Discovery Networks Asia-Pacific, Disney Media Distribution, Globecast, HBO, MTV, Playboy TV, RRsat, Synovate, Tiger Gate, Turner, Universal Networks International and Warner TV, along with over 30 media partners and trade organisations.  
 
This year’s Convention presents a programme highlighting the critical issues shaping the Asian pay-TV industry. With digital media now centre stage, industry thought leaders from across the globe will discuss strategies for capitalising on the latest market opportunities for subscription television and advertising revenues in Asia.


Asia’s buoyant business environment has fostered increasing investment by countries keen to position themselves as the leading Asian media hub. Invited participants in a high-level discussion on the Media Hub championship include senior officials from India, Malaysia, Abu Dhabi, Singapore, and Hong Kong.


With content consumption via traditional broadcast, mobile device, internet and 3D platforms blurring the lines between TV, video and a new viewer experience, the Convention 2010 programme presents a 360-degree review of the business synergies between carriers, advertising agencies, broadcasters and technology providers delivering current and next generation solutions in Asia.


Meanwhile, more than a billion Asian pay-TV viewers demand 24x7, global and local news content. In this compelling session, leading news providers will debate innovative strategies for further growing this big slice of the media pie.
 

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