Technology

Cartoon Network launches augmented reality app

MUMBAI: Cartoon Network has launched a new augmented reality (AR) application created for its Generator Rex series.


The kids channel says this application will give kids an unprecedented chance to check if their bodies are hosting nanites -- microscopic machines.
 
In Asia Pacific the application is available online now, and is planned to further extend on mobile and on-the-ground over the coming months, to allow viewers the opportunity to experience the technology first hand.


Developed by Total Immersion, the animation used in the AR application allows the user to move close up and away from the computer screen and provides 360-degree views.


Augmented reality is the term for a camera-enhanced view of a physical real-world environment, where virtual elements are merged with the real-life scene, creating a mixed reality of virtual elements and the real world. Users of Cartoon Network‘s application will need a computer, webcam and speakers.
 
Kids can participate and test themselves for nanites - which in the series have invaded every living being - in an exciting way. Log on to the Cartoon Network website to start the scan. The little ones can then load the resulting videos on to YouTube or Facebook to share with their friends.


The augmented reality application is available through Cartoon Network‘s online destinations in two levels.


Turner Broadcasting System Asia Pacific VP Lucien Harrington said, "The Generator Rex augmented reality application sets a new standard in how kids can actually become part of the stories and adventures that defines Cartoon Network. We are always looking to innovate and find ways that can animate kids‘ lives and this ground-breaking initiative delivers on that promise."


"Generator Rex‘s web activation has taken the traditional online experience and made it even more exciting. This is great news for kids, fans and collectors of the Cartoon Network property who can now get to see, interact with, and even record movies with, their favorite heroes," said Philippe de Passorio from Total Immersion.

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