Technology

Cartoon Network boosts digital presence with app for kids

MUMBAI: Following the launch of live-streaming that allows viewers to watch its content live, whenever and wherever, US kids broadcaster Cartoon Network has added an app for iOS that will allow kids to watch television and play games simultaneously.


CN 2.0, a new version of the Cartoon Network app, is now available on the iPhone, iPod touch and iPad, bringing a feature to the mobile marketplace.


The new app includes features and content from the original video app, plus exclusive games and collectibles. Engaging the power of the iPad, the revolutionary user interface allows fans to watch videos and play games simultaneously, or swap seamlessly between the two just by rotating the device.


The iPhone and iPod touch versions include all the same content and also allows users to watch and play in the same app, although not simultaneously. The new Cartoon Network app will continue to be free to download.


Turner‘s Animation, Young Adults and Kids Media division president, COO Stuart Snyder said, "In continuing our efforts to make sure our viewers are enjoying Cartoon Network content, whenever and wherever, it is always our goal to make their experience unique and exciting. CN 2.0 is an innovative and fun new enhancement to the Cartoon Network app that is like no other in the marketplace."


Cartoon Network VP digital Chris Waldron said, "The viewing habits of kids are changing every day and they are using mobile devices and tablets more than ever. We know they love our shows and games and have observed them participating in both simultaneously, yet on different platforms. It just made sense to bring all that together into an experience they can‘t find anywhere else but at Cartoon Network."


Along with the network‘s shows on the go, including ‘Adventure Time‘ and ‘Ben 10‘, Cartoon Network 2.0 will include new games available only on the app, such as Adventure Time‘s "Adventure Masters" and Ben 10‘s "Null Void: Escape Velocity."


Games and video are further integrated in the DNA Lab, a feature that lets users build virtual collector cards from resources they earn by watching episodes and playing games in the app. Cartoon Network 2.0 also includes show clips and gives fans access to the Cartoon Network programming schedule.


Cartoon Network Digital oversees the management and production of content for the channel‘s official site, CartoonNetwork.com.

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