Technology

Cable spend in US jumps 9.1 per cent in 2009

MUMBAI: Advertising spend in the US on cable TV has gone up by 9.1 per cent in the first three quarters of 2009, according to a report from market research firm Nielsen.


Spanish-language cable also saw positive gains that surged by 36.7 per cent. Compared to the same time period in 2008, Spanish-language television‘s adspend (cable and network combined) remained flat, falling just 0.7 per cent.
 
TV ad spending overall fell 8.3 per cent year-on-year. Network TV was down 13.9 per cent, while spending on syndicated TV dropped 15.9 per cent. The total spend on ads placed on TV accounted for 56.8 per cent of all advertising expenditures so far this year, up two percentage points from the year-ago period. 
 
Despite a decline of 31 per cent, automotive continued to be the top ad-spending category followed by pharmaceutical. Quick service restaurant, wireless telephone services and department stores round out the top five product categories in ad spending.

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