Technology

Cable ops in US shift strategies to meet IPTV threat; report

MUMBAI: As telcos are gearing up to deploy competitive pay television offerings, a new report from market research division of Light Reading, Heavy Reading indicates that cable companies in US are revamping their video programming offerings.


The cable ops are primarily doing it to fend off growing competition from IPTV services being launched by incumbent phone companies, adding more interactive services to their existing MPEG/QAM broadcast networks.


The report suggests that the cable Next-Gen Video Plans and the Future of IP delves deeply into the next-generation video plans of North American multiple system operators (MSOs) as they prepare for the coming assault from telco IPTV and continue to defend against the competitive threat of direct-broadcast satellite providers.


The report further analyzes the evolution of cable video from both a technology perspective and a business perspective, focusing not just on how MSOs are changing their networks, but also on how they are changing their business models with respect to video on demand (VOD) and the growing trend toward non- linear programming in general.


"MSOs have no near-term plans to swap out their existing infrastructure to adopt end-to-end IP, nor is this type of move immediately necessary," notes Heavy Reading and author of the report senior analyst Sterling Perrin. "In the near term, the MSOs plan to mimic the interesting features of IPTV using their existing MPEG/QAM networks."


Perrin adds, however, that switched digital video (SDV) could be a precursor to an MSO move to an end-to-end IP network -- once SDV proves to be able to deliver quality equal to that offered now by conventional cable networks. "Cable end-to-end IPTV would require the final -- large -- step of replacing currently installed cable set-top boxes with IP STBs," he says. "The rest of the network is moving to IP already."


Cable Next-Gen Video Plans and the Future of IP delivers a complete analysis of the Next Generation Network Architecture (NGNA) initiative from CableLabs, the cable industry‘s research consortium, including how and when NGNA is likely to be deployed by leading MSOs. The report provides details covering product and market strategies of more than a dozen technology suppliers, including Ciena, Cisco Systems (and its Scientific-Atlanta subsidiary), Fujitsu, Motorola, and Nortel Networks.


The methodology adopted has been exclusive one-on-one interviews with key executives from leading North American cable MSOs provide rich insight into this emerging market sector. Cable MSOs interviewed for the report include Comcast, Cox Communications, Rogers Cable, and Time Warner Cable.


Other key findings of the report include:


MSOs will leverage IP technology (and vendors) to expand their reach beyond the TV and set-top box as they branch into new areas, including delivery of content to mobile devices and to PCs. IP is well entrenched in MSO aggregation and core networks, but non-TV video service will likely be the first beachhead of IP in the access network -- where preserving traffic in an IP form and building on the enormous industry support for IP (meaning lower costs) makes sense.


MSOs are facing a spectrum crunch as they look to next-generation services to compete with both satellite and the telcos, but the situation is not dire. Cable executives interviewed for this report insist they have plenty of unused capacity in their networks. The efforts and innovation of the next three to five years will center on how best to tap that unused capacity.


Deployment of SDV, when it does happen, will not necessarily boost sales of optical transport equipment. SDV is really about doing more with the same - - i.e., boosting the number of video channels available to subscribers without adding any new capacity to the network. The migration will likely be similar to that for VOD, which by its switched nature has allowed MSOs to ratchet up programming choices without having to dedicate much additional bandwidth (if any) to it.


Cable Next-Gen Video Plans and the Future of IP costs $3,795 and is published in PDF format. The price includes an enterprise license covering all of the employees at the purchaser‘s company.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/06/Navanit-Samaiyar_0.jpg?itok=fQLjKjss
HAL Robotics ropes in Navanit Samaiyar as board member and advisor

MUMBAI: HAL Robotics has roped in Navanit Samaiyar as its board member and advisor. Samaiyar has a record of setting up, scaling and transforming businesses across a very wide cross section of industries spanning from IT/ ITeS to steel, telecom, engineering goods, earthmoving machinery, logistics...

Technology Hardware Components
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/07/Arnab-Goswami.jpg?itok=VUCIzU8A
Republic TV launches Android app

MUMBAI: Republic TV is on a roll. From rocking the ratings chart in launch week itself to going international, the channel has added one more accomplishment to its kitty. The Republic TV Android app is now live.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/11/STB.jpg?itok=WsiaUBr8
STB cos in India, China enhancing features, providing customised solutions, Technavio enlists top vendors

MUMBAI: The global STB market is characterised by intense competition as the market is saturated in developed countries. The market share of these players is declining because of the entry of new players. The STB companies are enhancing the features of STBs and providing customised solutions to...

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/09/PFT.jpg?itok=VJugic3c
India's PFT Clear Media ERP suite to help US' PBS content delivery

MUMBAI: Prime Focus Technologies (PFT), the technology arm of Prime Focus, announced that its CLEAR™ Media ERP Suite has been selected by Public Broadcasting Service (PBS) to enhance their Network Operations Center (NOC) ecosystem efficiencies and sustainability, with the objective of reducing...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/09/JosephSiino.jpg?itok=doyka7Tg
Broadcasters, OTTs to gain as Via adds xHE-AAC at special rate

MUMBAI: Via Licensing Corporation, a intellectual property solutions provider, has announced the upcoming availability of Extended High Efficiency AAC (xHE-AAC) as part of the Advanced Audio Coding (AAC) patent pool. The expanded patent pool licence will be available at no additional cost to...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/06/Brian_Morris-Colin_Smith.jpg?itok=xVBB0KbV
Tata Comm to deliver Motorsport videos on global devices

MUMBAI: Tata Communications will now deliver video content for Motorsport.tv viewers' all devices over its global network. The two have partnered to power the growth of the network’s internet television platforms.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/06/ChyronHego_0.jpg?itok=qWRkJ4jh
How to create live video content sans pros, convert radio broadcast into visual show

MUMBAI: ChyronHego will be showcasing its live production, automation solutions at Broadcast India show in Mumbai in mid-October.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/03/Arvin%20patel%20tivo.jpg?itok=Ieo7eXfw
Sony renews IP licence deal with TiVo

MUMBAI: TiVo Corporation, a leader in entertainment technology and audience insights, has announced that Sony Corporation, a leader in consumer electronics, has renewed its multi-year intellectual property (IP) licence agreement. The license to TiVo’s patent portfolios covers all of Sony’s...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/30/cable-wire.jpg?itok=vJM4lI00
Digital TV, growing telecom major drivers of coaxial cable growth in A-Pac: Study

MUMBAI: The global coaxial cables market is mature owing to the use of coaxial cables in industries for a long time and the slow or stagnant product innovation.

Technology Hardware Components

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories