Technology

Burger King Corporation's Russell Klein to deliver keynote address at second annual MI6 conference & awards













MUMBAI: The association of electronic interactive marketers has announced to connect game marketers with Madison Avenue by confirming Burger King Corporation president of global marketing, strategy and Innovation Russell Klein, as the keynote speaker for its second annual MI6 conference & awards from 8 to 9 May in San Francisco. Klein drives the brand‘s strategic branding, R&D, marketing, advertising and media.


"Russ Klein‘s work has been recognised by multiple organisations within the interactive games and advertising industries," said MI6‘s newly appointed vice president Jill Lindeman. "The MI6 Board and I agree that we can all learn from Klein‘s marketing accomplishments throughout his career, and be inspired by his innovative approach to marketing the burger king brand in today‘s media. We‘re delighted to welcome him to open the MI6 2007 Conference." Also confirmed on stage at this year‘s event are Electronic Arts‘ chief creative officer William Bing Gordon, Microsoft‘s corporate vice president interactive entertainment business Peter Moore and Nintendo of America‘s senior vice president, marketing and corporate communication George Harrison. Moore will discuss the future of the gaming industry during a blue ribbon session that includes Gordon and other soon-to-be-announced panelists and Harrison will take participants through the marketing strategies behind the launch of Wii,
says an official press release.

 

The conference, which kicks off on 8 May 2007 will witness participation of top game marketing, advertising and entertainment executives. Companies represented on the current speaker lineup include 1UP, 2K, ABC television, Activision, Burger King, Electronic Arts, Insomniac Games, Midway Games, Nintendo, OTX, PLAY, Sony Online Entertainment, Spike TV, Starcom MediaVest Group, The Ant Farm, Trailer Park, VOOM HD Networks and Xbox, with more to follow.

 
Registration for the MI6 conference and awards is available online at $595 through 7 May and will go up to $695 for on-site registration. The MI6 conference committee continues to finalize the 2007 session schedule for agenda and participant updates.
The association of electronic interactive marketers is a non-profit professional organization dedicated to increasing the effectiveness, growth and return on investment of its member companies through education, research, advocacy and recognition for excellence worldwide. Aeim also oversees and executes the annual MI6 conference and awards.

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