BSNL & IMImobile ring back tone services crosses 2 million subscribers

MUMBAI: Bharat Sanchar Nigam Limited (BSNL) and IMImobile, the global provider of value-added services (Vas), have announced that their personalised ring back tone service (PRBT) has crossed 2 million users after launching a year ago.

After the partnership in April 2007, 20,000 – 30,000 subscribers a month have been added through the PRBT service. In a time span of 52 days, one million users were achieved.

IMImobile provides a regional-based content to BSNL in eight circles of North zone covering the states of Jammu and Kashmir, Himachal, Punjab, Haryana, Rajasthan, UP East, UP West and Uttarakhand.

IMImobile CEO and founder AR Vishwanath said, “It’s a pleasure to partner BSNL and we are delighted to reach this milestone of 2 million subscribers in such a short span of time. We are delighted at the consumer response and the considerable growth of the BSNL subscriber base over the last one year. Our robust and scalable technology coupled with content management and promotions tailored specifically for Northern India are the driving factors behind this success.”

BSNL CMD Kuldeep Goyal said, “BSNL is seriously looking at Vas as engine for future growth. PRBT, branded as BSNL tune, is one such service, which has not only added to customer delight but also increased Vas Arpu (average revenue per user) substantially. We chose IMImobile as our PRBT partner after a competitive evaluation process. IMImobile has not only provided us with rich content but also build a robust and scalable platform for this service. IMImobile has proved to be the right choice for these services as we reached 1 million subscribers in a record 52 days of launch and now we have 2 million subscribers using these services, and growing."

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