Technology

BSkyB to share EPL TV rights with Setanta; total bids hit ? 1.7 billion













MUMBAI: A move that was forced by a tough European competition commissioner has ultimately yielded a veritable bonanza for Britain‘s top soccer clubs. And broken the monopoly Rupert Murdock‘s DTH operator BSkyB enjoyed over English Premier Leagus (EPL), home to such clubs as Chelsea, Manchester United, Arsenal and Liverpool.

 

BSkyB has won the telecast rights to four of the six EPL packaged that were up for grabs for three years starting from 2007. But it has had to cough up a staggering ? 1.314 billion for the privelege. The six broadcast packages generated ? 1.706 billion ($3.16 billion) in total, with Irish pay-TV operator Setanta‘s ? 392 million bid winning it the rights to the two remaining packages. The bidding was for 138 games in all.


BSkyB will be paying nearly twice as much per game (?4.8 million as against ?2.5 million) and losing the 14-year stranglehold it has had on top flight soccer in the UK in the bargain.

 

The upside for Sky is that it has been able to cherry pick the best four of the six packages on offer. It has won the coveted "A" package of matches, which are played late on Sunday afternoons. It also has the rights for early afternoon Saturday and Sunday matches, as well as a group to be played midweek and on bank holidays. Additionally, with Setanta a broadcaster that is already available on its platform, it will still be able to offer its subscribers the "total football" promise that has been the underpinning of its success.


As far as Britain‘s soccer bosses are concerned, there is more to come from its EPL property since the rights it has auctioned were for just the UK territory. According to media reports, the sale of remaining rights - overseas, near-live, highlights, mobile - could swell the final figure to as high as ? 2.5 billion.


The biggest loser from all this, however, could well be the viewer, which would negate the logic that was behind the European competition commissioner‘s insistence that the Premier League end Sky‘s monopoly on live television rights in the first place - introduce more choice for viewers. The ?1.7 billion tab that Sky and Setanta have toted up between them will ultimately mean that fans will ultimately pay more to watch matches in the UK.

Also Read:
Sky bags English Premier League rights

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/shemaroo.jpg?itok=HA92023K
Shemaroo Bhakti App Acts as a Devotees Guide for Kumbh Mela 2019

Shemaroo Entertainment Limited, has curated a special section on Shemaroo Bhakti App for the devotees going to Kumbh Mela.

Technology Software Applications
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/09/truecaller.jpg?itok=TzsguYab
Messaging Gets Smarter with Classification, Smart Notification and Backup Features for Truecaller Users

Truecaller introduces three new smart updates called ‘SMS Classification’, ’Smart Notification’ and ‘Messages Backup’ to its existing Messaging Inbox feature, to enhance the SMS messaging experience for all Android users.

Technology Software Applications
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/07/ms.jpg?itok=o8sdWF27
Prepare for Microsoft MCSA, MCSE certifications with actual exam dumps

To become a valuable professional candidate, you need to possess up-to-date skills and keep pace with the constantly developing world of IT.

Technology Software Applications
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/07/P%26G.jpg?itok=fWndM1I-
P&G rolls out innovative, connected products at CES 2019

Can an FMCG company go the connected product route too?. Well the Cincinnati-based Procter & Gamble obviously believes that's the way to go. At a press conference today, the global major unveiled six products at the Mandalay Bay in Las Vegas during CES 2019.

Technology ces
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/07/ces.jpg?itok=ZuVLQRNO
Consumer Electronics Show 2019: A ringside view

CES. Billed as the world’s largest consumer electronics show which brings in about 180,000 visitors who queue up and walk miles visiting 4,000 plus exhibitors who are showing  off the latest in tech over 2.5 million square feet of exhibition space.

Technology ces
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/04/Synamedia.jpg?itok=-gsubF80
Synamedia makes CES debut, offering pay-TV providers frictionless cloud migration strategies, new revenue opportunities

Synamedia, the largest independent video software provider, will bring its newest solutions to CES® 2019, illustrating how pay-TV providers can migrate to the cloud at their own pace, and seamlessly. The company also unveiled new security software that combats the rapid rise in account sharing...

Technology ces
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/03/web.jpg?itok=BldnOoXa
Adapt My Web: making the web accessible to all

There are currently more than 600 million active websites in France.

Technology ces
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/03/jenax.jpg?itok=ETVd5Wyl
Jenax presents revolutionized ways to connect human body to iot powered by the first true flexible battery at CES 2019

Jenax, an inventor and a manufacturer of flexible and fast-charging lithium-ion rechargeable batteries, today announced that the company will present how its award-winning J.Flex

Technology ces
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/03/cte.jpg?itok=3_UZQ5Vm
Consumers Expect to be Riding Hyperloops and Owning Home Robots in 2030 According to Survey by CITE Research/Dassault Systèmes

Dassault Systèmes (Euronext Paris: #13065, DSY.PA) today revealed that consumers expect that cities in 2030 will be filled with technology that improves overall quality of life, delivers socially-conscious benefits and personalizes experiences.

Technology ces

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories