Broadcasting, cable TV market to reach 314 bn by 2015

MUMBAI: The global broadcasting and cable TV market is expected to touch $314 bn by 2015, according to Global Industry Analysts (GIA).

Increase in television broadcasting including pay-TV, digital broadcasting, portable-TV broadcasting and satellite-TV broadcasting have been instrumental in propelling rapid growth in the global broadcasting industry.

The sector has taken strides over the last few years, backed by increasing inflow of ad revenues and unprecedented growth and acceptance of the pay-TV market.

The broadcasting sector has been making continuous technological advancements through efficient deployment of the pioneering technologies. New models of entertainment are changing the dynamics of traditional broadcasting and consumers are increasingly moving towards enjoying content on their own devices, according their own schedules and at the time of their choice, not heeding to the dictates of traditional linear broadcast channels.

In tandem with the trend, commercial broadcasters worldwide are showing increased enthusiasm towards embracing the numerous online opportunities and investing generously in developing content compatible for all platforms. Cable and satellite continue to be strong competitors for traditional linear broadcast channels.

Transformation to digital business models is still minimal within traditional broadcasting while compared to a more flexible switchover in the satellite and cable broadcasting.

Increasing digitisation of content is a major challenge confronting the traditional broadcasting services industry.
Digital content for entertainment is all set for a major evolution and growth over the next five years and key factors pushing growth are the increasing need for mobility as well as rapid technological advances.

Digital entertainment is forcing broadcasters and other media companies to rethink on their age-old business models. A shift to digital business models is still minimal within traditional broadcasting compared to a more flexible transformation happening in the satellite and cable broadcasting. Traditional broadcasters are finding it hard to compete with the better digital quality and greater variety of channels offered by satellite and cable.

Free-to-Air (FTA) TV would continue to rule the roost for the next few years but the advancements in the technology would dent its undisputed leadership in the long run. The other entertainment modes such as PCs, game computers, DVDs, and even mobile phones are all at the gaining end of the technological development spectrum with even mobile phones providing all the features of a TV in a conduced form.

In an era where customer relationship is of core importance, FTA lags in developing effective customer relations with the computer-backed industry, which is well set to snatch the pace from TV. Internet-TV has begun to show its glitter in the developed economies and the day is not far when this medium penetrates into developing economies as well, luring the advertisers to change loyalties from FTA to Internet TV creating troubles for the broadcasting sector as a whole.

The research report, titled ‘Broadcasting: A Global Outlook‘, provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers a bird‘s eye view of the global broadcasting market and identifies major trends, issues, challenges and growth drivers.

Regional markets briefly abstracted and covered include India, US, Canada, France, Germany and Africa.

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