Technology

Broadcasters unhappy with Cas, SMS; MSOs rebut charges















NEW DELHI: Well into the third month of mandated Cas rolling out in the designated areas of Mumbai, Delhi and Kolkata, broadcasters say they are increasingly frustrated.


Besides their grouse that the money per pay channel (Rs 5) is unsustainabe, they have expressed their doubts over the subscriber management system (SMS) that cable networks have in place.


The ire of the broadcasters showed up last week when an English news channel migrated to the FTA category, blaming the Cas system in general. While Trai authorities insisted that the broadcasters were happy with the fact that the system had become addressable, the question raised was how does one know if there is still under-declaration.


Senior members of the Indian Broadcasting Foundation told indiantelevision.com that there was no guarantee the SMS would give the correct figures. They also averred that in a short period of time, fake SMS cards would flood the market and LCOs would then get back to the old business of under-declaration.

 

"Tell me, in places like Jehangirpuri and other parts of East Delhi (where the financial capacity of an average household is somewhat disadvantaged as compared to those in South Delhi), people are getting all the channels for Rs 50 or Rs 70. How is that possible? Because under-declaration is so massive that the LCOs still make a profit after such low payments per household," an IBF member said.


What is the guarantee that the SMS will work?" he further asked.


MSOs‘ however, hold that they can provide evidence that SMS works. Says Anil Malhotra, vice president operations, Incable, "These cards, whether Irdeto or Conax or Niagra, all work across the world. Hathway uses Conax, which is what Star as a broadcaster uses across the world. So why should it not work in India?"

 

Malhotra says: "We have been asked by Trai to submit the first of the quarterly SMS reports by 21 March. Let the MSOs talk then. There is no question for under-declaration. Everything is databased and no one can tamper with this. Once the reports are out everyone will know."


He adds that the data is there, but though the boxes have been seeded in homes who have opted for Cas, many households have not yet given their final choices and filled up the forms.


Arvind Mohan, executive vice president of WWIL says, "The fact that the channel migrated to FTA is the evidence that Cas is a success. With SMS, many channels would have to migrate now to keep their advertising base intact. No one can make false claims about their viewership figures."


IBF officials also admitted that, generally speaking, migration of pay channels to FTA reflected the falling number of viewers of those channels.


But will the SMS finally satisfy the broadcasters, and is there a way fake cards for STBs can be prevented from flooding the market? The answer lies with Trai perhaps.


Trai has made it clear to indiantelevision.com that if there are discrepancies found in SMS data, it would act strictly.


Till the figures are out, which could be in the first or second week of April, expect the two camps to keep fighting.

 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/04/sanjeev.jpg?itok=jSKv0oLN
Pune Times joins hands with the Pune Police to launch the 'City Safe' app, as part of #MakeMyCitySafe initiative

Pune Times, city supplement of leading media house, The Times of India, has joined hands with Pune Police to support an initiative for women’s safety in the city. Pune Times has launched its campaign #MakeMyCitySafe as a big shout out to the youth of Pune to come together to make the city safer...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/06/Navanit-Samaiyar_0.jpg?itok=fQLjKjss
HAL Robotics ropes in Navanit Samaiyar as board member and advisor

MUMBAI: HAL Robotics has roped in Navanit Samaiyar as its board member and advisor. Samaiyar has a record of setting up, scaling and transforming businesses across a very wide cross section of industries spanning from IT/ ITeS to steel, telecom, engineering goods, earthmoving machinery, logistics...

Technology Hardware Components
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/07/Arnab-Goswami.jpg?itok=VUCIzU8A
Republic TV launches Android app

MUMBAI: Republic TV is on a roll. From rocking the ratings chart in launch week itself to going international, the channel has added one more accomplishment to its kitty. The Republic TV Android app is now live.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/11/STB.jpg?itok=WsiaUBr8
STB cos in India, China enhancing features, providing customised solutions, Technavio enlists top vendors

MUMBAI: The global STB market is characterised by intense competition as the market is saturated in developed countries. The market share of these players is declining because of the entry of new players. The STB companies are enhancing the features of STBs and providing customised solutions to...

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/09/PFT.jpg?itok=VJugic3c
India's PFT Clear Media ERP suite to help US' PBS content delivery

MUMBAI: Prime Focus Technologies (PFT), the technology arm of Prime Focus, announced that its CLEAR™ Media ERP Suite has been selected by Public Broadcasting Service (PBS) to enhance their Network Operations Center (NOC) ecosystem efficiencies and sustainability, with the objective of reducing...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/09/JosephSiino.jpg?itok=doyka7Tg
Broadcasters, OTTs to gain as Via adds xHE-AAC at special rate

MUMBAI: Via Licensing Corporation, a intellectual property solutions provider, has announced the upcoming availability of Extended High Efficiency AAC (xHE-AAC) as part of the Advanced Audio Coding (AAC) patent pool. The expanded patent pool licence will be available at no additional cost to...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/06/Brian_Morris-Colin_Smith.jpg?itok=xVBB0KbV
Tata Comm to deliver Motorsport videos on global devices

MUMBAI: Tata Communications will now deliver video content for Motorsport.tv viewers' all devices over its global network. The two have partnered to power the growth of the network’s internet television platforms.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/06/ChyronHego_0.jpg?itok=qWRkJ4jh
How to create live video content sans pros, convert radio broadcast into visual show

MUMBAI: ChyronHego will be showcasing its live production, automation solutions at Broadcast India show in Mumbai in mid-October.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/03/Arvin%20patel%20tivo.jpg?itok=Ieo7eXfw
Sony renews IP licence deal with TiVo

MUMBAI: TiVo Corporation, a leader in entertainment technology and audience insights, has announced that Sony Corporation, a leader in consumer electronics, has renewed its multi-year intellectual property (IP) licence agreement. The license to TiVo’s patent portfolios covers all of Sony’s...

Technology Software Applications

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories