BroadcastAsia: Protect digital assets with targeted and scalable solutions

MUMBAI: As viewers‘ consumption habits evolve and content is served and consumed on a variety of devices via different methods and networks, technology must adapt to the variety of content delivery systems, and provide targeted and scalable solutions to protect valuable digital assets.

A meaningful multi-screen strategy allows the end user to use any device to select or order content, and then watch or record on any other device authorised by the service providers anywhere without having to think about the network, the platform, or other considerations.

These remarks were made at the BroadcastAsia 2011 International conference by Viaccess EVP Strategy and Communication Noureddine Hamdane. He made a presentation on ‘Solutions for Digital Pay Television and Secured Content Distribution‘.

He warned though that opening up the accessibility to premium content on additional platform can be a deterring factor for content owners and service providers. In order to form a successful three screen service, service providers must take into account these key drivers to succeed:

Provisioning of these services through variety of networks, using unicast and broadcast modes, and leveraging conventional broadcast (DVB-S over satellite or DVB-T terrestrial) and IP networks (fixed
over DSL or mobile) as part of a hybrid model.

Launching innovative new business models such as where users can buy a video on their TV set, start to watch it at home and resume viewing on their mobile or tablet while on the go. Note: This requires seamless cross-device right management solutions.

Providing intuitive, personalized tools for content discovery, allowing end users to discover what‘s on TV while on the go with their mobile and have it record their IPTV service for later viewing,.

Providing well targeted content recommendations that build on historical aggregated fixed and mobile content consumption, and implement social network based recommendation.

Demonstrating to content owners that content distributed will remain secure and no revenue is lost with conditional access and global digital rights management over the three-screen.

Hamdane also noted that delivering premium content to multi screens enables operators to differentiate and address the latest content usage trends, thereby providing them with an extended market reach and new revenue opportunities. In order to succeed despite the piracy threats, some essential technology requirements include an easy service set-up, unified and rich user experience across all the devices, influenced by adaptive streaming protocols, intuitive GUI, and most importantly, a content security solution capable of managing content sharing with controlled and uncontrolled devices to get content owners approval to share premium content on the various devices and platforms.

Latest Reads
Highly-beneficial interactions take place at Broadcast India '16

The 26th Broadcast India Show concluded over the weekend in Mumbai, and was easily the most exciting Broadcast India Show yet. With thousands of eager, high-quality trade visitors swarming the show floor, a sentiment signalling highly-beneficial exchanges and interactions echoed through the halls...

Technology Software Applications
India, China to propel APAC, beat CAS Europe market share

APAC is expected to overtake the market share of Europe in future due to an increasing demand for digital TV set-up boxes in countries such as China and India. North America and Europe dominated the global CAS market in 2015. APAC region is estimated to mark a growth rate of 12.0 per cent CAGR...

Technology Hardware Set-top Boxes
India lucrative market for 4K UHD STBs: Grand View Research

Here’s a view on the demand for 4K or ultra high definition (UHD) set-top boxes (STBs) in India.

Technology Hardware Set-top Boxes
Infor appoints Dass as south Asian subcontinent V-P

Infor, a leading provider of business applications specialized by industry and built for the cloud, has appointed Ashish Dass as the vice president and managing director for the south Asian subcontinent. Infor software helps eliminate the need for costly customization through embedded deep...

Technology Software Applications
Siti & DishTV opt for Conax conditional access

The Essel group has been using Conax’s tech for sometime now for its Siti Network (earlier known as Siti Cable). Now the group has extended that partnership for another product for both Siti Network and DTH operator Dish TV India. This time it is for the cardless set top boxes that the two are...

Technology Hardware Set-top Boxes
Imagine Communications extends functionality of Selenio One unified transcoding platform to OTT

MUMBAI: Imagine Communications, empowering the media and entertainment industry through transformative innovation, today introduced a high-density adaptive bitrate (ABR) transcoding product built on Selenio One™, the company’s software-defined linear transcoding platform. Selenio One is designed...

Technology Hardware Components
DJI Makes Your Smartphone Smarter with the New Osmo Mobile

DJI, the world leader in creative camera technology, Thursday launched the Osmo Mobile, an extension for smartphones that turns them into intelligent, precision camera systems.

Technology Hardware Components
Prime Focus Tech gets funding from PE firm Ambit Pragma

MUMBAI: Prime Focus Technologies (PFT) – the technology offshoot of media services company Prime Focus - informed the Bombay stock exchange today that it had received its first round of funding from growth capital private equity fund Ambit Pragma.

Technology Software Applications
Three new products developed by C-DOT launched on its Foundation Day

Communications Minister Manoj Sinha today expressed the hope that 100,000 Gram Panchayats (GPs) will be connected through Optical Fibre Cable (OFC) by March next to set up a network infrastructure to serve the rural masses.

Technology Hardware Distribution

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories