BroadcastAsia 2011 expects 5% jump in participation

MUMBAI: The 16th edition of the television technology trade event BroadcastAsia 2011, to be held from 21-24 June in Singapore, will have the theme ‘Integrating Technology Experiencing Content‘.

The event will highlight the latest in 3D, playout services and special effects technologies. In addition, the event will also showcase Hybrid Broadcast Broadband TV (HbbTV). 
Singapore Exhibition Services (SES) senior project manager for BroadcastAsia Calvin Koh said last year BroadcastAsia and CommunicAsia (which is for the Infocomm industry) received 55,000 visitors. He is hopeful of at least a five per cent increase this time around. There were around 900 Indian visitors to BroadcastAsia 2010 and he expects a 10 -12 per cent increase in visitors from India.

"Indian exhibitors at BroadcastAsia 2011 were present last year as well including Indiasign. Essel Shyam Communication and RSG Broadcast. The fact that they keep returning establishes BroadcastAsia as a valuable platform to reach Southeast Asia as well as Australia and New Zealand to an extent. They showcase their products, technologies and solutions and also network with industry professionals from all over the world," said Koh. 
There will be over 600 exhibitors from 42 countries. New exhibitors at BroadcastAsia 2011 include Leader Electronic and Thomson Broadcast/ Video Networks, Furukawa Electric, Gearhouse Broadcast and Sony. Returning exhibitors include Canon, Grass Valley, Harmonic, Harris and Hitachi. There will be 12 international group pavilions including China, France, Germany, Italy and the US/Canada. Belgium, which was absent last year, returns this year.
A new area of focus this year will be film-related technologies. Camera, lighting equipment, lens and production solutions will be on display at the dedicated cinematography/Film/ Production Zone.

In terms of the BroadcastAsia international conference, there will be over 85 international speakers. This will look at developments in 3dTV, connected TV, HbbTV, new systems and standards in DVB ands file based workflow.

Reliance Broadcast CEO Tarun Katial will look at the challenges involved in synergising content in JVs with international companies. Network18 founder and MD Raghav Bahl will look at how we can take FutureTV forward with the convergence of TV, print, film, Internet and mobile content. Astro VP consumer technology Shahrul Imran Sultan will look at hybrid services in the forms of DTH and IPTV.

The Creative Content Production Conference will return with a greater focus on content development and production in the Film and TV industry, as well as the convergence opportunities between both. There are expanded opportunities for working with producers and film-makers, as well as launch screenings for exciting upcoming projects.

Meanwhile the 22nd edition of CommunicAsia will have 1320 exhibitors from 52 countries. There are 24 group pavilions including Australia, Belgium, Brunei, Israel, Korea, Malaysia, Taiwan, Thailand, the UK and the US.
The theme for this event is ‘Shaping Vision Creating Reality‘. Exhibitors include Blackberry, Eutelsat, ABS, Inmarsat and Intelsat. Debut exhibitors include Bharti Airetel, Asiasat, Vislink, Conax and FibreHome.

The CommunicAsia 2011 summit will cover topics like the business of cloud computing, next generation mobile broadband and Mobile Vas. Nokia executive VP sales Colin Giles will give a visionary address on ‘Vision for the mobile industry‘.

CGOverdrive, which targets the animation industry, will not take place this year. It will return next year and the organisers are looking at a new strategy for it.

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