Technology

Broadcast technology market estimated at $11 billion

SINGAPORE: The global broadcast technology market is worth $11 billion and is set to grow at 11 per cent with the pace being set in Europe, Middle East and Africa.













International Association of Broadcasting Manufacturers (IABM) CEO Roger Crumpton elaborated on the complex supply chain scenario while presenting the top-line findings of a global research study into the issues facing the broadcast and media technology space.

 

There are over 1400 technology suppliers out of which eight have a share of 45 per cent, he said.

Non-broadcast specialists are coming in from the sellers side. The role of intermediaries is growing in terms of system integration, he elaborated.


Storage and test quality control are the two areas that have seen a rise in prices as channels buy equipment. Playout and delivery and the biggest areas in broadcast technology. For broadcasters though, there is uncertainty as mergers and acquisitions are happening on the sellers side.


The dynamics of the market are complex. Indonesia, for instance, has 60 million homes half of which own a TV.


In Malaysia, the overall population is six million but 96 per cent have a TV. While 37 per cent have pay TV in Malaysia, in Indonesia it is just 0.2 per cent. More and more broadcasters will outsource technology requirements and firms like Siemens have stepped in.


Library and asset management products are growing at 25 per cent. This kind of information allows channels to know from where they can expect a good price. However, there is a problem which was focussed upon in a panel discussion.


The speakers included Tandberg Television executive VP and GM - Asia Pacific Graham Cradock, Miranda Technology president - Asia Pacific Richard Brice, Software Generation sales and marketing director, Bernie Walsh. The problem is that there are not enough IT specialists on the broadcast side and not enough broadcast specialists on the IT side. In Asia, channels expect hand holding in terms of how technology works as well as support and maintenance. They are not used to paying for it which is not the case in Europe.

 
Often for technologies like digital storage systems, the broadcasters are not able to spell out their exact requirements.

Free service is a cause for concern for firms like Tandberg Television. The sellers at the same time need to get their people up to speed on issues of real time in a broadcasting facility. A crunch time will be coming soon in terms of equipment and pricing.


Also, suppliers find that channels that deploy equipment on new platforms experience problems later on. It is crucial for channels to have workflows organised in terms of how technology is implemented.


While there are new software workflow tools coming out, the technology people at many channels have to be trained each time a new piece of equipment is bought.


Sometimes channels go back to the old system, which results in a waste of money. Channels need to, thus, spend money on training at centers. Also suppliers need to interact more with channels to find out their requirements.


Singapore‘s MediaCorp Technologies VP, new media Kenneth Lee offered a broadcasters perspective in terms of adapting to a rapidly changing technology environment. Technology is not a business driver but an enabler, he said.


MediaCorp did an Open TV trial for interactive TV in 2000, he elaborated. The business model for this platform at that time, however, was not viable. Now they are looking at MPEG 5, encouraged by the success of Sky Digital in the UK.


Technology is all not the be all and end all. For news, MediaCorp implemented a project, Advanced Digital Asset Management (Adam). Here there is a central server where one can pull out data for playback, editing. However the firm also made sure that their workflow was in order. So there is a project director under whom there are three groups.


MediaCorp is also trialling HDTV as it feels that now is the right time for it with prices dropping. The firm did an Air Review project and created a server based recording system on Windows Media. All content was recorded. Then the MobTV pay service was launched online. This allows people to download archival material for a fee.


Crumpton also dwelt on how content that was createsd for linear television is being used in a non linear manner. Youtube is a great example. A show called Britain‘s Go Talent featured an aspiring opera singer who works in a warehouse. On Youtube, it got 3.7 million views and 8000 comments.


IT and telecom are impacting the broadcasting space. Today one buys telephone, broadband and TV from a single source. Since India has a lower age demographic, the adoption of new technologies will be faster here. That is what suppliers and channels need to bear in mind. For channels it is good that the telecom firms who are entering broadcasting, are investing heavily on R&D.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/05/16/divesh.jpg?itok=zBE4YL3k
Livestreaming App SWOO sees momentum in India; Launches Trivia Format in India

SWOO, a leading global livestreaming platform established in Middle East, today announced the launch of its SWOO TRIVIA SHOW ? a celebrity hosted live video streaming game show for Indians. SWOO is a user friendly, engaging and feature-rich live broadcasting app available across Android/ iOS/ Web...

Technology Software Applications
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/05/14/TiVo-800.jpg?itok=YeoN1Hcd
TiVo exits STB business

MUMBAI: TiVo is exiting the manufacturing, sales and distribution of set-top boxes to a yet-undisclosed third party, the company has said.

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/05/09/iot.jpg?itok=8nXgmc_U
IET India IoT Panel joins hands with exhibitions india group for the 3rd edition of IoT india congress

IoT India Congress is India?s Platform of Platforms for the Internet of Things conceptualized by IET India IoT Panel, a think tank constituted by the Institution of Engineering and Technology (IET) India. The 3rd edition of IoT India Congress will be hosted in collaboration with India?s leading...

Technology Software Firmware
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/05/08/lexi.jpg?itok=uPD543QG
Tata Elxsi's Automation suite adopted by pan-European Media and Telecommunications Company

Tata Elxsi, a global design and technology services company, announced the licensing of its integrated test automation and monitoring suite ?FalconEye? to a pan-European media and telecommunications company for OTT automation and improving streaming performance.

Technology Software Firmware
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/04/13/nabshow.jpg?itok=S9rP2yss
Verimatrix recognized for contributions to latin american Pay-TV market with PRODU award win at NAB Show

LAS VEGAS: Verimatrix, a specialist in securing and enhancing revenue for network-connected devices and services, has received the PRODU Award for Best Pay-TV Technology Contribution on behalf of its MultiRights? OTT solution. MultiRights helps service providers effectively navigate the modern OTT...

Technology Software Firmware
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/04/09/magai.jpg?itok=233hZ8S7
Amagi debuts machine-learning powered content-preparation suite

Amagi, a cloud-based technology provider for media processing, has launched Tornado, a machine learning-based content preparation service that enables TV networks and content owners to scale their operations and accelerate broadcast workflows.

Technology Hardware Components
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/03/08/tivo.jpg?itok=1e68Zg0C
Sharp and TiVo extend interactive program guide deal to power content Discovery across entertainment devices

MUMBAI: TiVo Corporation (NASDAQ: TIVO), a global leader in entertainment technology and audience insights, today announced that Sharp Corporation will further utilize TiVo?s G-Guide HTML across Sharp 4K smart TVs and Ultra HD Blu-ray recorders in Japan, TiVo?s G-Guide xD app and remote schedule...

Technology Hardware Components
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/01/25/priyanka.jpg?itok=s2F-oxzy
HARMAN announces Priyanka Chopra as global brand ambassador

HARMAN International, a wholly-owned subsidiary of Samsung Electronics Co., Ltd. focused on connected technologies for automotive, consumer and enterprise markets, today announced that actress, singer, producer and philanthropist Priyanka Chopra has been named a global brand ambassador for the...

Technology Hardware Components
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/01/24/etere_0.jpg?itok=PCzLNCEq
Etere HSM expands interoperability with Grass Valley

Etere HSM features an integration with Grass Valley that improves interoperability, streamlines connectivity, enables faster content processing and includes deep archive capabilities. Etere introduces a new integration layer between Etere Hierarchical Storage Management (HSM) and Grass Valley...

Technology Hardware Components

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories