Brightcove announces customer wins in Japan

MUMBAI: Online video platform Brightcove has announced a series of major new customers on its platform in Japan including Rakuten, Tokyo Metropolitan Television Broadcasting, Television Osaka, Chubu-Nippon Broadcasting and Aniplex.

The recent release of a fully-localised Brightcove platform has fuelled growth for the company in the market and has accelerated adoption amongst Japan‘s brand marketers and media companies.

Said Brightcove chairman and CEO Jeremy Allaire, "We continue to accelerate our rapid global expansion and our success and broad adoption in Japan is a major driving force to that growth. We‘ve seen strong customer traction in Japan since the launch of Brightcove KK last year, and the recent introduction of our fully-localized online video platform has enabled more leading organizations to take advantage of the dynamic features and functionality that Brightcove offers."

Rakuten is an e-commerce website operator in Japan with more than 50 million registered users. The site serves as a platform for merchants to sell their products online and is among the top ten largest Internet companies in the world.

Using the Brightcove platform,the company recently launched a video section on their site to complement existing content and to drive purchases through increased user engagement with their online shopping mall property.

The features of the Brightcove platform enable Rakuten to publish and distribute video content to foster a more interactive purchasing experience for visitors.

Additionally, Rakuten is pioneering an innovative new use case in the Japanese market, as online merchants are able to upload user-generated content through the Brightcove platform and add it to their online presence on the Rakuten site.

Rakuten also operates on online DVD rental site at which trailers for campaigns and new releases are delivered by Brightcove.

Many of Japan‘s television broadcasters have recently selected the Brightcove platform to streamline their online video operations, expand their online audience and introduce new monetisation opportunities.

Tokyo Metropolitan Television (Tokyo MX), the only commercial television station in Tokyo that exclusively serves the city, is using the Brightcove platform to drive traffic through engaging online video programming that is accessible throughout Japan, including recent video coverage of the Tokyo election and high school baseball championships.

Additionally, Brightcove is enabling Television Osaka and Shizuoka Asahi Television, two of Japan‘s largest regional broadcasters, to manage their online video content more efficiently and to easily publish new content that is synchronized with aired programs in an effort to drive online viewership.

Brightcove‘s first major customer in Japan, PresentCast is also continuing to roll out the Brightcove platform to additional Web properties. In conjunction with Tokyo Broadcasting System, PresentCast recently distributed full-screen, broadcast-quality video highlights from the 12th IAAF World Championships in Athletics held in Berlin this year.

Latest Reads
Sharp and TiVo extend interactive program guide deal to power content Discovery across entertainment devices

MUMBAI: TiVo Corporation (NASDAQ: TIVO), a global leader in entertainment technology and audience insights, today announced that Sharp Corporation will further utilize TiVo’s G-Guide HTML across Sharp 4K smart TVs and Ultra HD Blu-ray recorders in Japan, TiVo’s G-Guide xD app and remote schedule...

Technology Hardware Components
HARMAN announces Priyanka Chopra as global brand ambassador

HARMAN International, a wholly-owned subsidiary of Samsung Electronics Co., Ltd. focused on connected technologies for automotive, consumer and enterprise markets, today announced that actress, singer, producer and philanthropist Priyanka Chopra has been named a global brand ambassador for the...

Technology Hardware Components
Etere HSM expands interoperability with Grass Valley

Etere HSM features an integration with Grass Valley that improves interoperability, streamlines connectivity, enables faster content processing and includes deep archive capabilities. Etere introduces a new integration layer between Etere Hierarchical Storage Management (HSM) and Grass Valley...

Technology Hardware Components
Pune Times joins hands with the Pune Police to launch the 'City Safe' app, as part of #MakeMyCitySafe initiative

Pune Times, city supplement of leading media house, The Times of India, has joined hands with Pune Police to support an initiative for women’s safety in the city. Pune Times has launched its campaign #MakeMyCitySafe as a big shout out to the youth of Pune to come together to make the city safer...

Technology Software Applications
HAL Robotics ropes in Navanit Samaiyar as board member and advisor

MUMBAI: HAL Robotics has roped in Navanit Samaiyar as its board member and advisor. Samaiyar has a record of setting up, scaling and transforming businesses across a very wide cross section of industries spanning from IT/ ITeS to steel, telecom, engineering goods, earthmoving machinery, logistics...

Technology Hardware Components
Republic TV launches Android app

MUMBAI: Republic TV is on a roll. From rocking the ratings chart in launch week itself to going international, the channel has added one more accomplishment to its kitty. The Republic TV Android app is now live.

Technology Software Applications
STB cos in India, China enhancing features, providing customised solutions, Technavio enlists top vendors

MUMBAI: The global STB market is characterised by intense competition as the market is saturated in developed countries. The market share of these players is declining because of the entry of new players. The STB companies are enhancing the features of STBs and providing customised solutions to...

Technology Hardware Set-top Boxes
India's PFT Clear Media ERP suite to help US' PBS content delivery

MUMBAI: Prime Focus Technologies (PFT), the technology arm of Prime Focus, announced that its CLEAR™ Media ERP Suite has been selected by Public Broadcasting Service (PBS) to enhance their Network Operations Center (NOC) ecosystem efficiencies and sustainability, with the objective of reducing...

Technology Software Applications
Broadcasters, OTTs to gain as Via adds xHE-AAC at special rate

MUMBAI: Via Licensing Corporation, a intellectual property solutions provider, has announced the upcoming availability of Extended High Efficiency AAC (xHE-AAC) as part of the Advanced Audio Coding (AAC) patent pool. The expanded patent pool licence will be available at no additional cost to...

Technology Software Applications

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories