BloombergUTV launches alarm app for BlackBerry Playbook

MUMBAI: BloombergUTV, the business news channel, has launched a new alarm clock application for Blackberry Playbook tablets, developed by the channel‘s online partner

The application enables users to know the market outlook for the day by flashing a green or red light as the alarm rings. Beyond the user-defined settings, it sounds an alarm if the markets are behaving in a manner that needs the attention of the user.

These alarms can be triggered by general market events and the user‘s investment profile. The other obvious use of the application is to set morning alarms and other reminders through the day.

The app was launched by Bombay Stock Exchange MD and CEO Madhu Kanan and Prime Securities CEO N Jayakumar as its first users.

BloombergUTV business head Deepak Lamba said, "The alarm app is an affirmation of our commitment to simplifying, yet enriching life in present times, by building tools and utilities that create value and empower users. The application transcends well beyond its core function of being just another reminder and alert service and enters the realm of being a strategic lifestyle tool for anyone invested or interested in the markets. Custom triggers, markets dynamics trackers, analytics and other markets intelligence which empower investors will now be available on the go. With applications like the Alarm Clock, BloombergUTV is creating tools that will empower investors to remain in control despite their hectic lifestyles."

The alarm application dedicated to the Blackberry Playbook platform will be available for download within a few days, the channel said.

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