Technology asserts high popularity among Indian users

MUMBAI: The Reliance ADA Group‘s youth networking site has announced that it has become the fastest growing Indian youth networking site.

Since its launch on 13 August 2007, it is claiming a user base of 1.24 million; a whooping 15 members every single minute on an average said an official release. is eyeing a goal of 10 million users in India by 2010. Within India while top 20 cities account for 50 per cent users, 40 per cent of the users come from tier-II towns like Tuticorin, Bhilai, Amritsar, Guwahati, Surat, Nasik etc. The site gets almost 10 per cent of users from countries like Sri Lanka, Pakistan and from Indians from Dubai, US and UK.


Reliance Entertainment president Rajesh Sawhney said, "We already have a million plus users and get a million page views a day. We add 12-15,000 users a day. In 2008 competition will emerge but we are confident of the innovations that we will be doing."

BigAdda COO Siddhartha Roy added, "Getting a user base of 1 million users in a short time is an achievement for BigAdda. There is a growth of 240% in the number of unique visitors per month for youth networking websites. aims to evolve a youth community, inclusive and inspirational and create a youth culture that will be cool and inspirational for them."


BigAdda is targeting to connect 10 Mn Indian youth by 2010. They are looking at taking networking originating from the web onto the mobile by the first quarter of 2008. and would introduce Music very shortly thereby increasing the current user interest portfolio beyond Videos and Photos. Going forward over the next 2 quarters we will launch major innovations in the access area across Wireless and Broadcast channels.

The 78 per cent of the users of are between 16-27 years. 79 per cent are single and average looking Indian spending over 16 minutes onsite per session and 44 per cent working in IT, finance and services sector, 15 per cent in manufacturing and media.

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