Big Magic hops on Reliance Digital TV

MUMBAI: Big Magic, the regional entertainment channels from the Reliance Broadcast Network (RBNL) stable the for Hindi heartland, will now be available on Reliance Digital TV platform.

Big Magic will replace Imagine TV on Reliance Digital TV channel No. 213, increasing its reach to an additional 4.5 million digital homes across India.

The move allows Big Magic immediate width in reach across the country, and marks the first step in its digital distribution plan, the channel said. It is also in the process of closing more digital alliances.

Big Magic business head Anand Chakravarthy said, "The last one year has seen Big Magic build a strong platform on the back of an excellent programming mix and leveraging Big FM‘s brand lineage to fortify its position as a leading player in a very short span of time. As a next step of growth, DTH was the logical move and what better than Reliance Digital TV to begin with. This will only further cement our position as a leading regional television player, serving tailored entertainment to people who belong to the heartland."

Reliance Digital TV business head Ashutosh Srivastava added, "It has always been our constant endeavour to provide our customers with choice of content thus, enhancing their viewing experience. By adding Big Magic to our bouquet, we now offer the unique regional variety entertainment content like movies and daily soaps for our subscribers from the Hindi speaking states of UP, MP, Bihar and Jharkhand directly in the comfort of their homes."

The partnership with Reliance Digital TV will be promoted on Big Magic as well as on Big FM.

At present, Big Magic is being distributed across all cable operators across the states of UP, MP and Bihar and spread across operators like DEN, Digicable, WWIL, Hathway, Darsh and Maurya amongst others, the channel said.

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